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B&T > Marketing > IKEA’S Pride Month Loveseat Collection Goes Viral
Marketing

IKEA’S Pride Month Loveseat Collection Goes Viral

Mary Madigan
Published on: 1st July 2021 at 11:53 AM
Mary Madigan
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To celebrate Pride month, Swedish furniture store IKEA has released a collection of 10 loveseats that have been designed and created by artists active in the 2SLGBTQ+ community.

IKEA’S Pride month collection has since gone viral because of the eye-catching and unconventional designs.

The collection was accompanied by a video of people sitting on the Pride loveseats and sharing personal stories about how they identify.

The loveseats are dedicated to the whole sexuality spectrum and each lounge represents a different flag within the 2SLGBTQ+ community.

Yes, that means a bisexual loveseat now exists.

The bisexual loveseat was designed by Charlotte Carbone and features the words, “nobody believes you,” and “when you change,” the words are a quote from a poem by Brian Lanigan, who wrote it about his experience of people not believing he was bisexual.

However, the bisexual loveseat is not everyone’s cup of tea, with people sharing their concerns on Twitter.

therapist: the bisexual ikea couch isn't real it can't hurt you

the bisexual ikea couch: pic.twitter.com/0FVbP14Qsp

— alex (@alex_abads) June 29, 2021

Biphobia does exist and it’s this chair specifically pic.twitter.com/Wg7aKhnWtm

— Fairy Gothmother, MD (@jenny2x4) June 29, 2021

 

Lanigan took to his Twitter to further explain the meaning behind the IKEA loveseat. He also helpfully changed his Twitter bio to – bisexual couch guy brian.

Hey everyone, I’d love to explain the NOBODY BELIEVES YOU love seat! The line “when you change ‘or’ to ‘and’, nobody believes you” is from a poem I wrote in high school about bisexual erasure I experienced from an ex-partner and others.

1/2 pic.twitter.com/RoiD9u04Xs

— b’couch brian (@braino_drano) June 29, 2021

 

IKEA’S Pride Month collection as a whole has received mixed reactions with some people on Twitter loving it and others feeling the collection didn’t quite work.

I know everyone is dunking on the IKEA Pride couches but as someone who grew up in the 1980s heyday of soft-sculpture unicorns and rainbows I unironically love this couch pic.twitter.com/K7QJ4fk07A

— andi zeisler (@andizeisler) June 29, 2021

FUCK WHY CANT I BUY THE IKEA PRIDE LOVE SEATS pic.twitter.com/DTgbjEYyHD

— Wes 🏳️‍⚧️🏳️‍🌈🍄Semi-Hiatus🍄 (@0p0ssum_r4pt0r) June 29, 2021

therapist: it's OK, the Ikea pride collection can't hurt you

the Ikea pride collection: pic.twitter.com/aBZDXKiC36

— Louis Staples (@LouisStaples) June 29, 2021

These loveseats aren’t available to purchase, but they will exist on the internet forever.

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TAGGED: campaign, Ikea, Pride
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By Mary Madigan
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Mary Madigan began her career working for ex-Vogue editor and chief Kirstie Clements and has since done everything from PR to tutoring at The University Of Notre Dame. Mary Madigan was a journalist at B&T until 2022.

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