Icon Agency Announces Memorandum of Understanding With RMIT Behavioural Business Lab

Icon Agency Announces Memorandum of Understanding With RMIT Behavioural Business Lab
SHARE
THIS



Icon Agency has announced its collaboration with RMIT’s Behavioural Business Lab (BBL) on social marketing, large-scale web development and behaviour change campaigns.

Under the terms of a Memorandum of Understanding (MOU) signed this month, RMIT’s BBL will partner with Icon on joint bids for projects with social impact across digital, marketing and advertising disciplines.

The MOU reflects the growing importance of behavioural business and economics in integrated marketing
and communication, where insights-led targeting, testing and measurement of behavioural change are key.

In an Australian first, Icon will also apply the BBL’s research and methodology to major website builds and
user-experience design, effectively extending behavioural business into the web development sphere.

Icon Agency founding director, Christopher Dodds, said the application of behavioural economics insights
and research had the potential to transform current web development approaches along with traditional
behaviour change marketing.

Dodds commented: “This partnership is particularly noteworthy as it allows Icon to tap into the extensive data analysis and testing capabilities of the BBL when planning and implementing large-scale digital engagement platforms for government and organisations.

“We’re honoured and excited to be partnering with a research institution of BBL’s calibre and experience.
With our combined skills, we are looking forward to continuing to innovate Australian marketing and digital
practice in pursuit of positive social change.”

RMIT BBL chair, Dr Janneke Blijlevens, said the partnership was born after Icon saw Sans Forgetica, the
font designed to help people remember more of what they read – a collaboration between the BBL and RMIT
typography lecturer Stephen Banham last year.

Dr Blijlevens said: “As researchers, we’re focused on translating our insights into real-world impact. We’re especially grateful to be partnering with Icon so we’ll see our research insights come to life and, hopefully, have a positive impact shaping the world.

“The partnership combines our complementary knowledge and expertise in behavioural business research,
UX, digital design and communication.

“This will help us provide evidence and insights towards interventions that influence positive behaviour change, and allow us to design and deliver more impactful products and campaigns.”

Please login with linkedin to comment

Behavioural Business Lab icon agency RMIT

Latest News

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat
  • Media

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat

From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 
  • Advertising

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 

John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
  • Media

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]