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Reading: iProspect lands NAB search account
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B&T > Uncategorised > iProspect lands NAB search account
Uncategorised

iProspect lands NAB search account

Staff Writers
Published on: 3rd January 2013 at 11:21 AM
Staff Writers
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Aegis agency iProspect has landed the National ustralia Bank media search account after a pitch.

The pitch started in September, although it is unknown which other agences had been involved, after Mindshare took the main media account late last year from ZenithOptimedia.

ZO had previously handled the lucrative search account, but the bank decided to split the specialism off from the main account during the pitch process.

Duties will extend across MLC and UBank, as well as the bank's main account, and will take effect from March 1.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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