Hungry Jack’s has responded to the trademark lawsuit filed against it by rival McDonald’s.
In case you missed it, McDonald’s is taking Hungry Jack’s to the Federal Court over the new ‘Big Jack’ burger, which it says infringes on the ‘Big Mac’ trademark.
However, Hungry Jack’s does not seem too concerned over the pending legal battle, today unveiling a new TVC poking fun at the incident.
“The Big Jack has 25 per cent more Australian beef. Aussies know you can’t get smaller pan fried American burgers at our restaurants. We flame grill our beef and that’s why the burgers are better at Hungry Jack’s,” said a spokesperson for Hungry Jack’s.
“The Big Jack is flame grilled and only available at Hungry Jack’s restaurants.”