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Reading: Hungry Jack’s Reignites Feud With McDonald’s In New Ad
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B&T > Media > Hungry Jack’s Reignites Feud With McDonald’s In New Ad
Media

Hungry Jack’s Reignites Feud With McDonald’s In New Ad

Staff Writers
Published on: 14th September 2020 at 11:35 AM
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Hungry Jack’s has responded to the trademark lawsuit filed against it by rival McDonald’s.

In case you missed it, McDonald’s is taking Hungry Jack’s to the Federal Court over the new ‘Big Jack’ burger, which it says infringes on the ‘Big Mac’ trademark.

However, Hungry Jack’s does not seem too concerned over the pending legal battle, today unveiling a new TVC poking fun at the incident.

“The Big Jack has 25 per cent more Australian beef. Aussies know you can’t get smaller pan fried American burgers at our restaurants. We flame grill our beef and that’s why the burgers are better at Hungry Jack’s,” said a spokesperson for Hungry Jack’s.

“The Big Jack is flame grilled and only available at Hungry Jack’s restaurants.”

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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