It’s the fast feud to end all fast feuds as McDonald’s takes burger rival Hungry Jack’s to federal court over its ‘Big Jack’ burger.
McDonald’s is claiming the ‘Big Jack’ infringes on its ‘Big Mac’ trademark, while also looking strikingly similar in ingredients.
McDonald’s APAC filed documents on August 28 accusing Hungry Jack’s of promoting its new Big Jack burger in Australia which is “substantially identical with or deceptively similar” to its Big Mac trademark.
The fast good giant says Hungry Jack’s is acting in “bad faith” after the Big Mac trademark has been associated with McDonald’s for decades.
McDonald’s is asking for confirmation Hungry Jacks’ infringed on its Big Mac trademark and that Hungry Jack’s no longer uses and cancels the Big Jack trademark
Hungry Jack’s has not filed a defense.
Eyewear retailer Oscar Wylee has been ordered by the Federal Court to pay $3.5 million in penalties for misleading or deceptive conduct and making false or misleading representations about its charitable donations and affiliations, in breach of Australian Consumer Law. Oscar Wylee admitted that between January 2014 and December 2018 it made statements in its […]
Aussie shipping company Sendle has appointed 72andSunny Sydney as creative partner. Sendle, Australia’s first 100 per cent carbon neutral shipping service and a certified B Corporation, has tasked the creative company with developing a campaign talking to its community of SMBs in Australia and the USA. “We’re huge admirers of 72andSunny, for the bravery of […]
Mumbrella has made the bold call to turn off comments on its articles, a move that will undoubtedly have a big impact for the publishing site. Mumbrella head of content Damian Francis made the announcement Friday afternoon, penning an opinion piece which will be the last article on Mumbrella to have comments. Francis wrote: “From […]
A YouGov survey has revealed that adult mobile game players prefer audio ads over other monetisation models in mobile games. The survey, which asked 1,249 players about their preferences in mobile games, revealed that consumers have a preference for audio advertising, surpassing other popular monetisation models such as rewarded video and in-app purchases. The new […]
IVE has today announced the launch of ivolve, it’s expanded hygiene and Personal Protective Equipment (PPE) offering designed to help businesses return to the workplace safely. Led by hygiene and health consultant, Shylie Smith, the offering already provides products such as face masks, hand sanitisers and anti-bacterial wipes to many of Australia’s largest businesses including […]
Nine Virgin Australia Supercars Championship teams have confirmed their place in an expanded 2020 Repco Supercars Pro Eseries field. Repco recently announced it will take naming rights sponsorship of the Supercars Championship and the Bathurst 1000 from 2021-2025 and is the new naming rights partner of the popular eseries that will again feature a number […]
It's all the winners & runners up from the Snapchat Young Lions. And, if you're not on it, technically the losers, too.
Suzuki Australia have announced that they are so confident in the experience of their own vehicles that they are allowing customers to test drive them to other test drives, at other dealers. This latest tongue-in-cheek campaign from the For Fun’s Sake platform, has launched with a TVC showing a Suzuki dealer assisting potential car-buyers to […]
Tel Aviv headquartered global freelance marketplace, Fiverr, is launching into the Australian market with By All Means as lead creative agency, following a four-way pitch. By All Means will be charged with leading brand growth via multiple campaigns that will begin this month concurrently with a refresh for the brand rolling out globally. “In many […]