German car marque Porsche is in damage control after it airbrushed out a famous landmark in a new ad that celebrates 60 years of its iconic 911 model.
The ad, filmed in Portugal, shows both vintage and new 911 models cruising past iconic Portuguese landmarks, one of which is The Christo Rei (Christ the King) statue which sits atop Lisbon’s de Abril Bridge. The statue, completed after WW2, is based on Rio de Janeiro’s own Christ the Redeemer.
The promo also features the new, limited edition, Porsche 911 S/T model which retails for around $660,000 in Australia.
However, as a woman in the ad speeds past the de Abril Bridge in her red 911, eagle-eyed viewers noted that the 75-foot statue in the background had been airbrushed out of the original work.
Lisbon’s de Abril Bridge and The Christo Rei statue
People immediately took to social media to complain about the decision and claimed the famed German carmaker had “shot itself in the foot” and made a “mistake” and bemoaned the company had gone “woke”.
One person tweeted: “That’s horrible. For what reason would it be taken out?”
Another added: “That’s just ridiculous, to remove an iconic statue from a commercial.”
“I drove on that bridge and it’s truly amazing. I’m marking Porsche off my list of future purchases. They should be ashamed!” said another
Following the social backlash, Porsche marketers immediately withdrew the original ad and replaced it with a new version complete with The Christo Rei.
Here’s a still from the original TVC sans The Christo Rei…
And here’s the new ad with Christ’s second coming…
In a statement to media, a Porsche spokesperson called the statue’s removal a “mistake”.
She said: “In a previously-uploaded version of the 911 S/T launch film, a landmark was removed. This was a mistake, and we apologise for any offence caused. The original film is online now.”
You can watch the full version of the ad – complete with statue – below. The bridge scene occurs around the 40-second mark.
Please login with linkedin to commentPorsche
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Reddit’s annual Recap report has revealed the issues and moments that captured Australia’s collective mind over 2023 with, naturally, the Matildas featuring high on the list. The inaugural Australia-hosted Women’s World Cup saw Aussies glued to the footy (or, indeed soccer) with one enterprising user capturing the moment that Cortnee Vine scored the winner against […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its 2024 Jury line-up today. The 93 industry experts from across 18 markets represent APAC’s leading talent from a diverse range of disciplines. 2024 sees the highest representation from brands, including Budweiser, Procter & Gamble, Unilever and, for the first […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]
Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]