The quirky ad promotes Nine different Google apps and how they can help you move on from a past relationship.
For example, Google Photos’ facial recognition helps users identify the face of their ex-partners so they can put them in the past, while Google Assistant is always by the users’ side to off support and help them move on.
Google also created a “Moving On Kit” to go alongside the campaign. It sent the kits to some of Indonesia’s most prominent single influencers and content creators, encouraging them to try Google apps and share their moving on stories.
Sumanti said: “At Google, we want to organize the world’s information to make it universally accessible and useful. Valentine’s day is no exception. With this campaign, we are trying to bring a fresh perspective to other groups during this ‘love month’.”
“The need to move on transcends beyond age, gender, and boundaries. It is something that is universally relevant to everyone. It started with a simple ‘what-if’ conversation among Googlers and became a real-life, nationwide campaign. We would like to thank all the partners, agencies and influencers who believed in this idea, supported us, and made it happen.”
