Holy Mackerel: The Batman’s Opening Week Brings Youth Audiences Back To Cinemas
After a rough two years, the cinemas are well and truly back, with The Batman attracting huge crowds in Australia.
The Batman had an impressive Australian release weekend, attracting an avalanche of audiences with over 626,000 bat-fans flocking to the cinema to catch the latest DC instalment – the biggest opening weekend result since the record-breaking Spiderman: No Way Home.
The Batman – starring Robert Pattinson as the caped crusader – helped drive the best weekend box-office results this year, raking in a sizeable $12.8 million at the box office across its opening weekend, surpassing Bond: No Time To Die’s box-office results and second to the incredible record haul by Spiderman: No Way Home.
Guy Burbidge, managing director of Val Morgan Cinema, said, “After the incredible performance of Spiderman: No Way Home and now The Batman, we’re set for an outstanding year ahead as the content slate builds week-on-week.
“Compared to 2019, we have 60 per cent more top-tier releases across the April-June period. Cinema is just getting started and the positive momentum will keep building”.
Cinema has again proved it’s the best platform to connect with hard-to-reach youth audiences, with 64 per cent of The Batman’s opening weekend audience in the 18- 39 demographic.
“If you need to reach a youth audience, cinema needs to be on your plan. Young people have always loved the movies, however, in a major post-pandemic trend, we are seeing youth audiences accelerate across Australia,” added Burbidge.
“This trend is in part driven by the blockbuster titles like The Batman, Spiderman, and Unchartered, but also through the unique shared social experience that only cinema can deliver. The upcoming slate of content only continues to reinforce the fact that cinema should be a consistent part of every youth campaign”.
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