Hisense Australia has unveiled its new consumer marketing campaign at an exclusive media event in Sydney last night.

The integrated multi-platform campaign, titled ‘Excite Your Senses’, features sensory-based, lifestyle-driven content which will be brought to life nationally via print, digital and radio advertising.

Andre Iannuzzi, head of marketing at Hisense Australia, said the new campaign is not just inspired by the company’s products, but even more so by its customers.

“Every story we tell now showcases how Hisense products help excite senses at home every day and in extraordinary ways,” he said.

“We are going to tell stories, share tips and inspire more great flavours, smells, textures, images and feelings which will be available through our blog, social channels, national advertising campaign and new ‘Excite Your Senses’ digital newsletter.”

Hosted by breakfast TV host Karl Stefanovic, the campaign launch event also had Sydney Kings basketball players Jason Cadee, Brad Newly and Aleks Maric in attendance.

The creative genius of Messina treated guests at the event to a sensory delight dessert, while Hisense colour ambassador and White Night digital video artist Jake Stollery released his 4K ‘Renaissance’ installation original artwork on five stunning Hisense 70-inch 4K ULED screens.