Noisy Beast has completed a management buyout from the H&H Group—the owners of Swisse and Biostime in Australia—to become a fully independent and integrated media, content and creative agency.
David Brown, managing director at Noisy Beast, said the time was right for both the group and agency to move in different directions.
“We reviewed the strategic alignment of the businesses in collaboration with H&H Management and recognised that the shifts in the media landscape and the needs of the group have been significant over the past 12 months, to the point it no longer made sense to stay as one,” Brown said.
“In our time working with Swisse and H&H Group their brands have experienced strong global growth and we are proud to have played an important role in that.
“But as a consumer-led product company the group owning and operating a creative agency isn’t core to its business nor part of the long-term vision, and that gave us a tremendous opportunity to join the independent agencies in Australia that are experiencing so much growth.”
Brown said that he was excited by the future, with the agency taking with it global experiences and relationships built in the past with H&H Group.
He added the industry is “in need of more agencies that can offer both creative and media through one single voice”.
“With the other directors, Ben Lynch (group media director) and Murray Bransgrove (executive creative director), we will take the agency to the next chapter in its successful history,” he said.
“We begin a new journey with a proud client list, passionate about our offering and steadfast on our people and culture.
“We want to wish the entire Swisse team, including previous team members who have supported our own quest, much continued success. And whilst our journey finishes with them today their journey will continue on to be a great one.”
Noisy Beast, which has a team of 20 people, has a client list purchasing over $50 million in media, and a strong platform from which to grow and spread its wings.
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