Impact has today released a commissioned study conducted by Forrester Consulting. The study, Smooth the Partnership Journey by Learning from high-maturity companies, provides a set of actionable next steps for optimisation, fully tailored to the maturity level of the individual programme. The World Trade Organisation cites that 75 per cent of world trade flows indirectly: not […]

Sydney-based design and technology studio Nightjar have launched a new website for Sneaker Freaker. Founded in 2002, the street culture magazine is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its print pages and online platforms document every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike […]

Haystac’s former National Head of Strategy, Haylie Marchant (pictured) has launched The PR Toolkit – an online resource and DIY PR platform educating and empowering small and medium sized businesses to do their own PR. Offering a mix of free resources and easy-to-use how to guides, the one-stop-shop for DIY PR covers media relations, media […]

Forget the 5G network, is TikTok spreading the coronavirus? Yes, that's a baseless conspiracy theory B&T just concocted.

Posted 54 minutes Ago

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Aussie journo's Trump interview becomes instant viral hit, displacing dancing cats & man hit in balls with baseball bat.

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There's no finer breakfast than leftover pizza, so despite B&T's pithy hand-wringing here, we've really got no right to.

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PubMatic has announced its expanded partnership and global integration with LiveRamp neutral,  pseudonymous, people-based identifier will be available in Identity Hub, PubMatic’s Prebid-based identity management solution. Identity Hub is quickly becoming the market standard for publishers looking to seamlessly manage multiple identity solutions and maximize revenue. The partnership brings superior audience addressability, scale and performance […]

Lisa Wilkinson was the star on Anh last night & thankfully didn't shitcan Karl or mention that dreadful husband of hers.

Posted 1 hour Ago

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Snap has unveiled its first-ever B2B marketing campaign in Australia. ‘Meet the Snapchat Generation’ targets Australian businesses and focuses on highlighting the Snapchat community. The campaign comes as Snapchat reaches 85 per cent of all 13-24-year olds and 90 per cent of all 18-24-year olds locally. It gives insights into the mindset of the Snapchat […]

One Love Australia has launched a new social change initiative that will see a raft of high profile individuals, including former Australian Prime Minister Malcolm Turnbull and Boost Juice’s founder, Janine Allis, take part in a video interview series set to turn racism on its head. The initiative – titled #ShareThePlatform – will see these […]

ASICS Australia has released the world’s first cricket shoe, specifically designed for females – developed locally in conjunction with Cricket Australia’s (CA) Women’s Team Physiotherapists and Athletes. In recognition of the incredible growth of women’s cricket in Australia, ASICS has launched the 350 NOT OUT FF to the market alongside a fresh ‘Made For Me’ […]

As this press photo reveals, being a Tropical North Queensland marketer doesn't require a hibiscus-print muumuu & lay.

Resolution Digital has been awarded the Australia’s Agency of the Quarter award in the prestigious Google Honours program. The Honours program for 2020 recognises the achievements of the very best performance marketing agencies and providers across Australia and New Zealand. The program consists of 3 quarters, 43 agencies and over 500 individuals; measured on account […]

SCA today announced that its award-winning Research & Insights and Strategy & Insights divisions have come together to form SCA iQ, one of Australia’s largest media research and insights offerings.   SCA iQ fuses the research, insights and strategy functions together, to better power insightful solutions for SCA’s Sales and Content teams and advertising partners and is underpinned […]

German carmaker Audi has been forced to pull its latest campaign and issue the usual round of apologies after a rather tone-deaf launch over the weekend. On Saturday, the carmaker shared an ad for its snazzy looking Audi RS4 with the caption “Lets your heart beat faster – in every aspect”. The ad featured a […]

Posted 2 hours Ago

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World Out of Home industry leaders from Australia, the UK, US and Germany have revealed that audiences are returning to public spaces despite ongoing challenges from COVID-19, and that they anticipate improved market fundamentals in coming months. In an interview for a podcast being released today, leaders including oOh!media CEO Brendon Cook, President of the […]

Firefly has brought on six major new clients as it continues to expand, adding new media planning and buying arm to its business. Managing Director Andrew Mathwin (pictured) said the independent agency, known for clients such as Air New Zealand, Buy West Eat Best, West Coast Eagles and Mrs Mac’s Pies, had a strong year […]

Sadly, B&T had to axe our "beard of the week" competition amid claims of sexism. Yet how appropriate would it be here?

In possibly a first for the category, independent brewer Wingman decided to cancel all sales of Wingman beer during the month of July, in support of Dry July. This bold initiative went live at midnight June 30 and ran throughout July. Wingman Beer’s general manager Will Chambers explained: “We have been overwhelmed by the request […]

AAP sale has been formalised amid reports one of the i's didn't get dotted and a t didn't get crossed.

Aussie retail payments platform Afterpay has launched a new global look, feel and positioning with a fresh brand identity. Founded out of Bondi, Sydney, Australia five years ago, Afterpay has skyrocketed to infinite heights, with almost 10 million customers and 55,000-plus merchants now using the platform globally across Australia, US, UK (where it is called […]

How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]

Posted 18 hours Ago

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The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]

Posted 20 hours Ago

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In this guest post, the CEO of PR/comms agency Extollo, Katy Denis, examines the social phenomenon of our time – the entitled ‘Karens’ amongst us & why they can be such a danger… Until last week, I had no idea who or what a “Karen” is. Thanks to (and I use that term very lightly, […]

Posted 22 hours Ago

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B&T finds the 5G conspiracy theories truly laughable, except Bill Gates wanting to microchip us all. That appears legit.

Posted 23 hours Ago

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Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]

B&T suggests new, less offensive names for Smarter Milk could be Udderly Delicious or the Liquid Lactose Lash.

Posted 1 day Ago

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University Of Tassie set to debunk rumours its courses only include woodchopping, cider maker and a PHD in David Boon.

Aussie agencies dominate AD STARS shortlist, sending a clear warning to the likes of Bhutan & Kiribati in the process.

Who doesn't love to laugh at a "job ad from hell" story? Unless you once answered one and now have the job from hell.