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Reading: Heineken Launches Australia’s First Beer Drive-Thru As Part Of The “Now You Can” Campaign
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B&T > Campaigns > Heineken Launches Australia’s First Beer Drive-Thru As Part Of The “Now You Can” Campaign
Campaigns

Heineken Launches Australia’s First Beer Drive-Thru As Part Of The “Now You Can” Campaign

Staff Writers
Published on: 29th August 2019 at 12:11 PM
Staff Writers
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To celebrate the national launch of the brand’s first alcohol-free beer, Heineken 0.0, Heineken is giving beer drinkers a unique chance to enjoy ‘one for the road’ without compromising on taste or their ability to drive.

Following the premiere of the new Heineken TV commercial on Father’s Day which is part of the “Now You Can” campaign that is about transforming traditionally non-beer moments into opportunities to enjoy a beer, without the alcohol.

Heineken is launching Australia’s first Beer Drive-Thru for consumers to sample the new product.

Heineken will launch the Heineken 0.0 Beer Drive-Thru at 886-896 Princes Highway, Tempe on Wednesday, 11 September to give curious consumers the chance to sample (for free) the merits of the great-tasting, alcohol-free beer.

Heineken

Heineken 0.0 grants adults a beer choice appropriate for any time of the day and at more occasions which typically call for a good tasting beverage, but no alcohol, such as during your lunch break, a reward after a hard workout – or even during business meetings.

Heineken Master Brewers applied their expertise to brew the best possible 0.0 beer using just natural ingredients.

The result is a great tasting alcohol-free beer with perfectly balanced flavours, including refreshing fruity notes and a soft malty body.

Heineken Country Manager, Australia, Damian Dabkowski said: “Heineken 0.0 launched globally in 2017 and is exceeding expectations in all 51 markets.

“In Australia, we estimate that the no alcohol beer segment will reach 22ML in 5 years, so it is a huge opportunity.

“What better way to launch it in market than at Australia’s first Beer Drive-Thru, which is the perfect opportunity to introduce Heineken 0.0 to places it has never been before.”

Following the launch in Sydney, Heineken will be taking its Heineken 0.0 ‘One for the Road Bar’ on a tour across Australia. Stay tuned.

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TAGGED: Heineken, Heineken 0.0
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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