To celebrate the national launch of the brand’s first alcohol-free beer, Heineken 0.0, Heineken is giving beer drinkers a unique chance to enjoy ‘one for the road’ without compromising on taste or their ability to drive.
Following the premiere of the new Heineken TV commercial on Father’s Day which is part of the “Now You Can” campaign that is about transforming traditionally non-beer moments into opportunities to enjoy a beer, without the alcohol.
Heineken is launching Australia’s first Beer Drive-Thru for consumers to sample the new product.
Heineken will launch the Heineken 0.0 Beer Drive-Thru at 886-896 Princes Highway, Tempe on Wednesday, 11 September to give curious consumers the chance to sample (for free) the merits of the great-tasting, alcohol-free beer.
Heineken 0.0 grants adults a beer choice appropriate for any time of the day and at more occasions which typically call for a good tasting beverage, but no alcohol, such as during your lunch break, a reward after a hard workout – or even during business meetings.
Heineken Master Brewers applied their expertise to brew the best possible 0.0 beer using just natural ingredients.
The result is a great tasting alcohol-free beer with perfectly balanced flavours, including refreshing fruity notes and a soft malty body.
Heineken Country Manager, Australia, Damian Dabkowski said: “Heineken 0.0 launched globally in 2017 and is exceeding expectations in all 51 markets.
“In Australia, we estimate that the no alcohol beer segment will reach 22ML in 5 years, so it is a huge opportunity.
“What better way to launch it in market than at Australia’s first Beer Drive-Thru, which is the perfect opportunity to introduce Heineken 0.0 to places it has never been before.”
Following the launch in Sydney, Heineken will be taking its Heineken 0.0 ‘One for the Road Bar’ on a tour across Australia. Stay tuned.
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]