Heineken Goes Very James Bond-Esque In Experiential Campaign

Heineken Goes Very James Bond-Esque In Experiential Campaign
SHARE
THIS



It’s beer o’clock somewhere, and today it’s on the set of the latest James Bond movie with a nice cold Heineken.

Heineken Australia is celebrating the release of the 24th James Bond film, Spectre, which hits the cinemas on 12 November, with the launch of ‘The Catch’ experiential campaign.

To really rev up Bond fans, ‘The Catch’ immerses fans in his world by asking them the intriguing question, ‘Will you be ready for The Catch?’ before offering them exclusive access to a series of special events.

Fans of the beer and the films won’t be told where these events will pop up, only that they have to sign up via the website, allowing Heineken to whisk them and their friends away at a moment’s notice.

Heineken will be hosting events in November and December, complete with special performances and VIP guest lists, with the campaign Heineken’s largest global marketing platform of 2015.

“In celebration of an 18 year partnership between Heineken and Bond, our SPECTRE campaign is truly unique. The Catch offers fans the chance to open Bond’s world like never before,” Heineken marketing manager Alessandro Manunta said.

Heineken’s SPECTRE campaign will be supported with strong media investment across free-to-air and subscription TV, cinema and digital, showcasing ‘The Chase’, a TVC featuring the film’s star, Daniel Craig.

Special edition SPECTRE packaging will be released, with an estimated half a billion bottles on sale around the world. The Australian packaging will feature an on-pack consumer promotion, where every specially marked 24 bottle case of Heineken contains a unique code to redeem for a cinema voucher to SPECTRE.

Please login with linkedin to comment

Adam Ferrier Bloggers courier mail vanessa croll

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.