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Reading: Havas Chicago Sets Up A Peep Show With A Twist
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B&T > Media > Havas Chicago Sets Up A Peep Show With A Twist
Media

Havas Chicago Sets Up A Peep Show With A Twist

Staff Writers
Published on: 29th October 2015 at 11:22 AM
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Creative agency Havas Chicago has set up an unusual peep show, including pink neon lights promoting ‘Topless girls’, in its lobby windows to promote breast cancer awareness.

Pedestrians who take a peek are greeted with a set of nude black mannequins with sobering facts about breast cancer:
  • Eight out of nine women diagnosed with breast cancer have no family history
  • Every two minutes a woman is diagnosed with breast cancer
  • 70 per cent of breast cancers are found through self-exams

breast-cancer

“We didn’t want to just paint our windows pink,” said Havas Chicago CEO Paul Marobella. “We wanted to really break through the clutter and do something that stopped people in their tracks.”

Ecole Weinstein, a group creative director at Havas, said unsurprisingly more men than women are having a peek which has amplified the impact. “When you do look in, it’s a little bit unexpected, but it really hits you with these very alarming statistics. It’s really powerful.

“It’s not like we were just doing something to be bold and provocative,” Weinstein said. “Everyone has been touched by it in some way, shape or form, and it makes it even more meaningful.”

Curious peepers are encouraged use the hashtag #HavasPeepShow on social media platforms about what they saw. Havas has committed to donating $1 to breast cancer research for every use of the hashtag.

#HavasPeepShow is now open for business. #BreastCancerAwareness

Posted by Havas Worldwide Chicago on Sunday, 25 October 2015

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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