Hard Yakka has been appointed as the Official Uniform provider for the Gold Coast 2018 Commonwealth Games (GC2018); supplying 15,000 uniforms for volunteers, officials and Queen’s Baton Relay participants.
With a proud history of supporting multi-sport events, Hard Yakka will draw on its experience outfitting the Melbourne 2006 Commonwealth Games volunteers and create a uniform that not only fills each volunteer with pride, but also equips them to assist 1.5 million spectators and oversee sporting events at 18 competition venues.
“Our business has had a long and distinguished history in developing customised uniforms to suit the unique and demanding needs of the people who work behind the scenes at major sporting events,” said Doug Swan, general manager of Workwear Group which includes the Hard Yakka business.
“We’ve built a lot of corporate memory from our experiences producing uniforms for Games here and overseas. The great news is that there are a number of people who worked on the 2006 Commonwealth Games uniforms who will be involved in the 2018 range too.”
Long serving Hard Yakka employee Maria Italiano was amongst the thousands of people who made the last Commonwealth Games on Australian soil a huge success and remembers the feeling of creating the last Australian uniform.
“Being a part of the last Commonwealth Games in my home city of Melbourne in 2006 was very special. It’s so important we are proud of our country and the connection we have with the rest of the Commonwealth.
“I had experience with the Australian sporting events – starting in 1998 producing the 2000 Australian Olympic team uniform – again taking on the role of Project Manager, overseeing the design, production and delivery of the uniforms.
“The Games are a celebration of how we can come together in sport and represent this wonderful nation. Our team are excited to be a part of these incredible Games once more,” Maria said.
“Volunteers and officials will get a Hard Yakka uniform that they’ll love wearing and be proud to wear. Because it will bear the Hard Yakka brand, the uniform will stand the test of endurance and keep them looking great no matter how hard they’re working.” Said Swan.
Those looking to play their part as a volunteer at GC2018 and don the Hard Yakka uniform will get their opportunity to register online from Monday, 6 February at gc2018.com The uniforms are currently in development and expect to be unveiled later this year.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]