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Reading: Hard Yakka Is An Official Supporter Of The Gold Coast 2018 Commonwealth Games
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B&T > Media > Hard Yakka Is An Official Supporter Of The Gold Coast 2018 Commonwealth Games
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Hard Yakka Is An Official Supporter Of The Gold Coast 2018 Commonwealth Games

Staff Writers
Published on: 3rd February 2017 at 10:44 AM
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Hard Yakka has been appointed as the Official Uniform provider for the Gold Coast 2018 Commonwealth Games (GC2018); supplying 15,000 uniforms for volunteers, officials and Queen’s Baton Relay participants.

With a proud history of supporting multi-sport events, Hard Yakka will draw on its experience outfitting the Melbourne 2006 Commonwealth Games volunteers and create a uniform that not only fills each volunteer with pride, but also equips them to assist 1.5 million spectators and oversee sporting events at 18 competition venues.

“Our business has had a long and distinguished history in developing customised uniforms to suit the unique and demanding needs of the people who work behind the scenes at major sporting events,” said Doug Swan, general manager of Workwear Group which includes the Hard Yakka business.

“We’ve built a lot of corporate memory from our experiences producing uniforms for Games here and overseas. The great news is that there are a number of people who worked on the 2006 Commonwealth Games uniforms who will be involved in the 2018 range too.”

Long serving Hard Yakka employee Maria Italiano was amongst the thousands of people who made the last Commonwealth Games on Australian soil a huge success and remembers the feeling of creating the last Australian uniform.

“Being a part of the last Commonwealth Games in my home city of Melbourne in 2006 was very special. It’s so important we are proud of our country and the connection we have with the rest of the Commonwealth.

“I had experience with the Australian sporting events – starting in 1998 producing the 2000 Australian Olympic team uniform – again taking on the role of Project Manager, overseeing the design, production and delivery of the uniforms.

“The Games are a celebration of how we can come together in sport and represent this wonderful nation. Our team are excited to be a part of these incredible Games once more,” Maria said.

“Volunteers and officials will get a Hard Yakka uniform that they’ll love wearing and be proud to wear. Because it will bear the Hard Yakka brand, the uniform will stand the test of endurance and keep them looking great no matter how hard they’re working.” Said Swan.

Those looking to play their part as a volunteer at GC2018 and don the Hard Yakka uniform will get their opportunity to register online from Monday, 6 February at gc2018.com The uniforms are currently in development and expect to be unveiled later this year.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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