Hard Yakka has been appointed as the Official Uniform provider for the Gold Coast 2018 Commonwealth Games (GC2018); supplying 15,000 uniforms for volunteers, officials and Queen’s Baton Relay participants.
With a proud history of supporting multi-sport events, Hard Yakka will draw on its experience outfitting the Melbourne 2006 Commonwealth Games volunteers and create a uniform that not only fills each volunteer with pride, but also equips them to assist 1.5 million spectators and oversee sporting events at 18 competition venues.
“Our business has had a long and distinguished history in developing customised uniforms to suit the unique and demanding needs of the people who work behind the scenes at major sporting events,” said Doug Swan, general manager of Workwear Group which includes the Hard Yakka business.
“We’ve built a lot of corporate memory from our experiences producing uniforms for Games here and overseas. The great news is that there are a number of people who worked on the 2006 Commonwealth Games uniforms who will be involved in the 2018 range too.”
Long serving Hard Yakka employee Maria Italiano was amongst the thousands of people who made the last Commonwealth Games on Australian soil a huge success and remembers the feeling of creating the last Australian uniform.
“Being a part of the last Commonwealth Games in my home city of Melbourne in 2006 was very special. It’s so important we are proud of our country and the connection we have with the rest of the Commonwealth.
“I had experience with the Australian sporting events – starting in 1998 producing the 2000 Australian Olympic team uniform – again taking on the role of Project Manager, overseeing the design, production and delivery of the uniforms.
“The Games are a celebration of how we can come together in sport and represent this wonderful nation. Our team are excited to be a part of these incredible Games once more,” Maria said.
“Volunteers and officials will get a Hard Yakka uniform that they’ll love wearing and be proud to wear. Because it will bear the Hard Yakka brand, the uniform will stand the test of endurance and keep them looking great no matter how hard they’re working.” Said Swan.
Those looking to play their part as a volunteer at GC2018 and don the Hard Yakka uniform will get their opportunity to register online from Monday, 6 February at gc2018.com The uniforms are currently in development and expect to be unveiled later this year.
Aussie retail payments platform Afterpay has launched a new global look, feel and positioning with a fresh brand identity. Founded out of Bondi, Sydney, Australia five years ago, Afterpay has skyrocketed to infinite heights, with almost 10 million customers and 55,000-plus merchants now using the platform globally across Australia, US, UK (where it is called […]
How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]
The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]
Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]
A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]