Hamish Blake & Zoe Foster-Blake Return For Tourism Australia’s Latest Marketing Push

Hamish Blake & Zoe Foster-Blake Return For Tourism Australia’s Latest Marketing Push

Homegrown personalities and Tourism Australia ambassadors Hamish Blake and Zoe Foster-Blake are helping to lure Aussies back to the major cities as part of a new marketing push.

‘City Escapes’, which is the latest iteration of Tourism Australia’s ‘Holiday Here This Year’ campaignseeks to drive visitors back to the cities, which have been some of the hardest-hit tourism destinations as a result of the global COVID-19 pandemic.

Tourism Australia managing director Phillipa Harrison said the new campaign instalment sought to remind Aussies of all the things our cities are known and loved for by travellers around the world.

“Our cities are the key international gateways to Australia and transit hubs for travellers, so it’s no surprise that they’ve been hit the hardest in terms of tourism spend, hotel occupancy and aviation capacity over the past year,” she said.

“While our international borders remain closed and travel restrictions continue to fluctuate around the country, our cities run the risk of continuing to bear the brunt of this pandemic despite offering so many incredible, safe experiences and being more affordable than ever.

“As part of this campaign, we are calling on Australians to help support their fellow Australians by booking a city escape, which in turn will help to support the thousands of city-based hotels, restaurants, bars, cultural attractions and experiences that rely on tourism for their livelihoods.”

The City Escapes campaign instalment will be rolled out across a range of channels including TV, print, online, social media, content partnerships, search, radio, cinema and outdoor advertising.

Assets and information are also being made available to the local tourism industry to use in their own marketing initiatives.

City Escapes is being supported by a range of key partners including Qantas Holidays, Mastercard, Ticketek and Trip.com Group.




Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]