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Reading: Guinness Introduces “Guinness Clear” (Well, Water, In Latest Responsible Drinking Campaign)
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B&T > Campaigns > Guinness Introduces “Guinness Clear” (Well, Water, In Latest Responsible Drinking Campaign)
Campaigns

Guinness Introduces “Guinness Clear” (Well, Water, In Latest Responsible Drinking Campaign)

Staff Writers
Published on: 4th December 2019 at 9:01 AM
Staff Writers
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Beer brewer Guinness has unveiled a new spot that gloriously parodies beer brewers.

The ad for “Guinness Clear” is actually a safe drinking spot to encourage people to limit their alcohol and drink more water.

Timed to coincide with the Six Nations Rugby, the ad’s the work of creative agency AMV BBDO and delightfully spoofs all the clichés you’d find in any beer spot.

Check out the watery fun below:

Commenting on the ad, Mark Sandys, global head of beer, Baileys and Smirnoff at Diageo said: “We think the light-hearted approach delivered through Guinness Six Nations will drive conversation and put responsible drinking to front of mind throughout the Guinness Six Nations and beyond.

“We want to make sure that ordering water, no matter the context, is an active and positive choice by the millions of fans who will be watching and attending the Guinness Six Nations over the next six weeks.”

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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