Guardian Australia Commits To Boosting State Coverage With Google News Partnership
Guardian Australia will boost coverage of state news in Queensland, New South Wales and Victoria, in a new project made possible as part of the Google News Initiative.
The project will include “geo-located containers” which are dedicated, separate collections of state stories that will live on the Guardian Australia homepage, viewable to readers who reside in the relevant state. Readers in NSW, for instance, will see a container populated with NSW stories.
To launch the project, Guardian Australia will hire a state correspondent and state reporter in each of the three locations, as well as editorial and support staff, enabling deeper coverage of state issues, including a focus on state politics. Recruitment for these positions commences today.
“State politics and state-based news are crucial to the lives of our readers,” said Guardian Australia editor, Lenore Taylor.
“The limited space on our national front page has restricted how much state news Guardian Australia has been able to provide, so we are very excited about this expansion.
“We believe this pilot of geo-located containers in Queensland, New South Wales and Victoria will allow us to provide more of the stories our audiences want to read. We are hoping to expand the containers to other states over time.”
The initiative will launch in February 2022.
Latest News
‘PAC-MAN COMMUNITY’ Brings The Iconic Franchise To Facebook Gaming
Proving the 80s are hot again comes this Pac-Man news. However, let's just hope it doesn't give John Farnham any ideas.
Building New Social Experiences On Facebook Gaming: Play Watch Connect
For years, people have been able to play games, watch gaming videos and connect with fellow gamers on Facebook. But what if we could do more? Imagine a world where you didn’t just watch a gaming creator stream their play session, but instead, you could jump in and play with them live without needing to […]
CommBank Report: Aussies Keen To Spend On Travel
CommBank has today released its Household Spending Intentions (HSI) Index for November 2021, signifying its highest spending level since December 2019 and significant post-pandemic recovery, particularly in travel. The index – which provides an in-depth gauge of Australian consumer spending – rose 2.1 per cent during November to 110.3, driven by solid gains in spending […]
Ben Robert-Smith’s Defamation Trial Set To Resume In February
February just can't come soon enough with the news of the resumption of the Ben Robert-Smith defamation trial.
TikTok Unveils Yearly Wrap & TikTok Is Taking Over!
TikTok is now THE essential tool for any modern marketer. Replacing the Powerpoint presentation and the shoulder pad.
Are Media Announces Six New Women’s Weekly Sponsors For Christmas
Women's Weekly reveals its Christmas sponsors with VB, Tuffy Mufflers and Husqvarna Chainsaws noticeably absent.
Big Red Group Appoints We Are Different As Its New PR Agency
Big Red Group appoints PR agency We Are Different. Not that this press release suggests a helluva lot different.
Vice’s Virtue Appoints Victoria Fernandez To Business Director Role
Vice's Virtue appoints Victoria Fernandez is both the news of the day and an enviable tongue twister to boot.
“Vaxxed NOT Waxxed!” Insurer Delivers Hilarious Ad For The Times
COVID's given us many things: Zoom, crackpot conspirators & loo roll hoarders. But up until this ad, very few laughs.
M&C Saatchi’s Re Promotes Gerald Torto As Practice Director
Re promotes Gerald Torto to practice director. Still refusing to deal with the agency's crappy name, however.
Listnr Launches New Podcast Celebrating Sydney’s Local Food Businesses
Gary Mehigan set to host new foodie podcast. Still no news if he and George are talking.
IMAA Study: Almost 90% Of Indie Agencies Predicting Growth In 2022
Study finds 90% of indie agencies expecting a better 2022. The other 10% just desperately hoping someone will buy them.
This Is Flow Wins Workwear Group KingGee & Hard Yakka
It's out with the trainers and skinny jeans and in with the high viz at This Is Flow after Hard Yakka/KingGee win.
Dentsu Appoints John Riccio CEO Of Merkle
John Riccio named CEO of dentsu's Merkle, which is not to be in anyway confused with the pubic wig, the mirkin.
WPP Acquires Major Stake In Branding & Design Agency Made Thought
WPP acquires major stake in a branding & design agency, as Sir Martin's pussy cops aggressive ear tickle.
Clems Melbourne Bags Adam&EveDDB’s New York’s Toby Kennedy For Creative Director Role
Toby Kennedy returns from New York & has promised that he won't constantly name-drop about recently working in New York.
News’ Escape Unveils New Website Features And Enhancements
News' travel website unveils new features & enhancements which could come in handy when we're finally allowed to travel.
The Royals Nabs Pet Food Supplier Ivory Coat’s Creative
The Royals nabs dog food client. Says it's doing its darndest to keep on top of the foul, meaty smell in the office.
CHEP Reappointed As Australian Gas Networks’ Creative & Media Agency
There's been a lot of talk about agencies promoting fossil fuels. Then there's CHEP, who's taken the "f@ck it" approach.
Disability Groups Call For A National Digital Accessibility Roadmap
On International Day of People with a Disability, Infosys (NYSE: INFY) a global leader in next-generation digital services and consulting has released a first of its kind report: Exploring digital accessibility priorities and investments in Australia and New Zealand organisations. The study assessed for the first time, how far 670 organisations across Australia (570) and […]
Affinity Ranks Second At WARC Effective 100
Independent Australian agency, Affinity has held its own against the world’s best in the prestigious WARC Effective 100, being named the second most effective Digital/Specialist agency in the world, and first across APAC. The recognition follows several wins in 2020 at global and local effectiveness awards across a range of clients, including Effies, New York […]
This Is Not A Brand Campaign: SAE Partners With Town Creative & Branding To Champion Its Creators
What happens when a creative educator does its own brand campaign? Discover there's even more pressure than usual here.
UM Nabs The Hallways’ Mat Rawnsley As Head Of Planning
Work at The Hallways and got Mat Rawnsley in the office Kris Kringle? You're in luck as he departs for new UM role.
Why Customer Data Platforms Will Set You Up For Data-Driven Growth
Not getting the most out of your customer data platforms? Reduce it down to a tasty jus with this wringable read.
Tinder: Year In Swipe 2021
2019 had everyone facepalming at the state of the world, 2020 had us shrugging with uncertainty about the future and 2021 is the year we all exchanged and watched the drama unfold. From sharing the collective thought of oh my God when will this end to a common appreciation for simple meet-cutes, Tinder Gen Z […]
Aussie Digital Ad Spends Surge 42% Year-On-Year, Led By Video Advertising
Study finds Aussie digital ad spends surged 42% in 2021. Sadly no news on ads towed by aeroplanes or featured on blimps.
GoDaddy Wins Big At Olympic Marketing Awards
The Australian Olympic Committee (AOC) announced internet domain registrar, GoDaddy as the winner of the 2021 Inspiration awards for excellence in Olympic marketing in Sydney last Thursday night. GoDaddy’s ‘Dream It. Build It’ campaign earned the top of the podium in a highly competitive field, ahead of Speedo’s ‘Made for Aussies, worn by Olympians’ and […]
How Creatives Can Overcome Innovation Inertia
Have your creative juices already gone on Christmas holidays? Get them flowing again & fast with this alcohol-free read.
Re:act Encourages Young Drivers To Practise Road Safety In New Campaign
Road safety behaviour change campaigns, created by local university students to educate young drivers about the risks of driving fatigued, launched nationally across Australia this morning. The campaigns are now featuring across digital assets in metropolitan and regional Victoria, New South Wales, Queensland and Western Australia, and will run for the next two weeks on […]
LEGO® Australia Rebuilds The World One Brick At A Time
This holiday season Lego Australia will be conducting a giant rebuild of the world at the Sydney Opera House. LEGO® Australia will be inspiring children and families once again through their remarkable Christmas Giant builds. Thanks to an exciting partnership with the Sydney Opera House, the activation will take centre stage on the iconic Forecourt. […]
