B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Grill’d Healthy Fried Chicken Claims It’s ‘Finger Lickin’ Better’ Than KFC In New Campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Grill’d Healthy Fried Chicken Claims It’s ‘Finger Lickin’ Better’ Than KFC In New Campaign
Advertising

Grill’d Healthy Fried Chicken Claims It’s ‘Finger Lickin’ Better’ Than KFC In New Campaign

Staff Writers
Published on: 18th December 2020 at 10:07 AM
Edited by Staff Writers
Share
2 Min Read
SHARE

Grill’d continues to poke fun at the fast-food industry and KFC in its latest tactical ad for its new Healthy Fried Chicken (HFC) Bites.

This new move builds on the momentum from the launch of HFC in mid-November, when Grill’d offered all KFC employees free HFC Bites if they visited a Grill’d store in their uniform. According to the company, more than 150  KFC employees redeemed the offer in restaurants across Australia.

Grill’d is now taking aim at KFC’s renowned ‘Finger Lickin’ Good’ tagline with ‘Finger Lickin’ Better’, under the belief that everyone deserves natural and tasty, healthy fried chicken.

The new HFC Bites come in Natural or Sticky Honey Soy and are 100 per cent natural just like the rest of the Grill’d menu with zero artificial colours, flavours and preservatives. HFC Bites are also gluten-free, cooked in Australian extra virgin olive oil, and made with higher welfare RSPCA approved chicken breast, which is free from added hormones and chemicals.

This latest campaign also follows the recent Grill’d ‘Trump’d’ creative, which went live in the lead up to the US election. During the campaign, posters depicted Donald Trump’s addiction to fast food with the words ‘You are what you eat’.

Grill’d entered the market in 2004 as Australia’s healthy burger option—not as an alternative to fast food but as the solution—and has been providing great tasting burgers without the guilt ever since.

In its pursuit of providing Australians with satisfyingly guilt-free, healthy food, the Grill’d burger menu and Healthy Fried Chicken Bites are 100 per cent natural.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Grill'd, KFC
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?