Grill’d continues to poke fun at the fast-food industry and KFC in its latest tactical ad for its new Healthy Fried Chicken (HFC) Bites.
This new move builds on the momentum from the launch of HFC in mid-November, when Grill’d offered all KFC employees free HFC Bites if they visited a Grill’d store in their uniform. According to the company, more than 150 KFC employees redeemed the offer in restaurants across Australia.
Grill’d is now taking aim at KFC’s renowned ‘Finger Lickin’ Good’ tagline with ‘Finger Lickin’ Better’, under the belief that everyone deserves natural and tasty, healthy fried chicken.
The new HFC Bites come in Natural or Sticky Honey Soy and are 100 per cent natural just like the rest of the Grill’d menu with zero artificial colours, flavours and preservatives. HFC Bites are also gluten-free, cooked in Australian extra virgin olive oil, and made with higher welfare RSPCA approved chicken breast, which is free from added hormones and chemicals.
This latest campaign also follows the recent Grill’d ‘Trump’d’ creative, which went live in the lead up to the US election. During the campaign, posters depicted Donald Trump’s addiction to fast food with the words ‘You are what you eat’.
Grill’d entered the market in 2004 as Australia’s healthy burger option—not as an alternative to fast food but as the solution—and has been providing great tasting burgers without the guilt ever since.
In its pursuit of providing Australians with satisfyingly guilt-free, healthy food, the Grill’d burger menu and Healthy Fried Chicken Bites are 100 per cent natural.
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