Frost*collective has appointed Graham Humphreys (right in photo) as head of Frost*Design for its brand and design division. The position has been newly created to support the business’ recent spate of high profile project wins and a growing team. UK-born Humphreys has relocated from San Francisco vacating a VP, director client services position at fuseproject.

Humphreys has a 20-year international career in cross disciplinary creative consulting where he has led teams of diverse talents, disciplines, sizes and cultures. He has extensive experience in strategic innovation, brand positioning, creative development and marketing strategy as well as product design, environmental design, integrated digital programs, site design and e-commerce.

Vince Frost (left in photo), CEO Frost*collective said: “We couldn’t be happier that Graham has joined us as our new Head of Frost*Design. His impressive expertise and depth of understanding of the creative process and approach to business challenges, in combination with his proven leadership and strategic thinking, are all assets that are consistent with Frost*collective’s service offer and future strategy.”

Over the course of five years and 250 assignments at fuseproject, Humphreys and his teams have delivered global rebrands including Nivea and Paypal, and product innovation for Sodastream and Samsung amongst many others. He can lay claim to building a globally recognised Integrated Design Management discipline and playing a major role in doubling the size of the studio. Humphreys’ earlier career included senior roles at Dare London, Agency.com (in London & San Francisco) and Zenith Media with clients ranging from British Telecom, the UK Government, Wells Fargo, Toyota, Barclays Bank, Visa and Capital One.

Commenting on his appointment, Humphreys said: “I’m driven by the opportunity to harness design thinking to solve problems for people, businesses and institutions. Vince has built Australia’s leading brand and design agency with clear purpose and vision, and there was a perfect synergy from the start.”

“I’m passionate about the power of design to improve any of life’s experiences, large and small – this is exactly what Frost*collective delivers. I’m impressed with everything the agency has achieved, excited about the future, and privileged to join such a talented team”, he said.