Experience agency GPJ Australia has announced its appointment to Optus’ roster of agency partners following a competitive pitch.
The partnership will see GPJ deliver creative, experiential, activation and production services to Optus as it continues its transformation beyond traditional telecommunications to a mobile-led entertainment brand.
Caleb Bush, managing director at GPJ Australia, said: “We are thrilled that Optus is partnering with GPJ, recognising our expertise as an exceptional full-service experiential agency working with some of the world’s most iconic brands.
“We are ready to start creating and sharing engaging experiences for Optus customers and partners as the business continues to grow beyond telecommunications into an entertainment-focused brand.”
In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]
Seven Victorian charities are uniting for a month-long virtual fundraising challenge - Power Up 2021 - between 28th February and 28th March. There’s no denying that 2020 affected everyone, but small charities experienced a huge drop in much needed donations and it is hoped the Power Up campaign will bring fundraising back to life.
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A-listers turned out to Klarna's Sydney party last night. It did move significantly down the alphabet on B&T's arrival.
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