Experience agency GPJ Australia has announced its appointment to Optus’ roster of agency partners following a competitive pitch.

The partnership will see GPJ deliver creative, experiential, activation and production services to Optus as it continues its transformation beyond traditional telecommunications to a mobile-led entertainment brand.

Caleb Bush, managing director at GPJ Australia, said: “We are thrilled that Optus is partnering with GPJ, recognising our expertise as an exceptional full-service experiential agency working with some of the world’s most iconic brands.

“We are ready to start creating and sharing engaging experiences for Optus customers and partners as the business continues to grow beyond telecommunications into an entertainment-focused brand.”