The Year of Experiential Sustainability
In this guest post, Felippe Diaz (main photo) business director at GPJ…
Beating “Death By PowerPoint” With Original & Engaging Event Content
This columnist is calling for more interesting presentations at industry events. And…
GPJ Australia Appointed To Tourism Western Australia’s Experiential Account
GPJ set to showcase all the West has to offer, including Gina…
Agency Exec Urges Industry To Embrace New App That Cuts “Hours Of Work” When Booking Talent
This article extols a new app that promises to cut “hours of…
Experience Agency GPJ Australia Delivers Invictus Games Opening & Closing Ceremonies
Over the weekend, the Invictus Games Sydney 2018 presented by Jaguar Land…
GPJ Australia Appointed As Synergy’s Experiential Agency
The Stone's "Jumpin Jack Flash it's a gas, gas, gas" emanating out…
Why Your Staff Are The Key To Great CX
Do your staff use vulgar obscenities when dealing with your customers? Well,…
How To Create An Experience That Creates A Lasting Impression
Does your experiential marketing often end in a whimper & a fizz?…
Reflection On Cannes: It’s About Co-Creation
Here, a Cannes attendee reflects on his first-up experience. Mercifully, not via…
Aristotle’s Relevance To Experiential Marketing
History never your strong point? Well, it might need a couple of…
GPJ Australia Makes A Trio Of Senior Creative Appointments
GPJ announces a trio of senior creative appointments. Tick 'em off for…
Learning From The Best: The SXSW Playbook
In this guest post, GPJ Australia’s Felippe Diaz (pictured below) recaps one…
GPJ Pulls The Strings With Yonex Activation At The Australian Open
Ever wanted to hit a whipping forehand just like Nick Kyrgios? Well,…
The Selfless Art Of Putting Yourself First
Here's an important article about mindfulness that proves B&T cares. Well, "cares"…
How The Finest CX Experience Delivers The Most Powerful Results
Submitted opinion pieces aren't just a great read for you, they also…
User Interface Design Or User Interaction Design?
Is everyone talking user interface design around your agency and you're like,…
GPJ Australia Appointed To Optus’ Experiential Agency Roster
Do you have concentration issues or even dyslexia? Well, this four-paragraph article…
GPJ Australia Executive Chairman Peter Rix Steps Down
GPJ Australia's Peter Rix is calling it quits, although is said to…
George P. Johnson Appoints Marc Iacono As Director Of Operations
George P. Johnson snares Momentum's Marc Iacono, although B&T retracts earlier comments…
