GPJ Australia has been appointed as the experiential agency of record for Synergy following a competitive pitch.
Synergy is Western Australia’s leading provider of electricity and gas, supplying millions of residential, business and industrial customers across Perth and WA.
The partnership involves GPJ delivering experiential, creative, strategy, activation and production services to Synergy.
Natalie Pronin, regional manager Western Australia, GPJ Australia, said: “We are really excited about working with Synergy to support their customers and the WA community.”
Caleb Bush (main photo), MD GPJ Australia, added: “Our WA office is in a period of significant growth and this new business win continues the strong momentum we are enjoying. We are looking forward to working with the Synergy team and helping them in their commitment to delivering exceptional experiences for their expanding customer base,” said Caleb Bush, MD GPJ Australia.”
Most recently, GPJ Australia was named among Australia and New Zealand’s Most Innovative Companies by The Australian Financial Review.
In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]
Seven Victorian charities are uniting for a month-long virtual fundraising challenge - Power Up 2021 - between 28th February and 28th March. There’s no denying that 2020 affected everyone, but small charities experienced a huge drop in much needed donations and it is hoped the Power Up campaign will bring fundraising back to life.
South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]
A-listers turned out to Klarna's Sydney party last night. It did move significantly down the alphabet on B&T's arrival.
On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]