GPJ Australia Appointed As Synergy’s Experiential Agency

oOh!media has today announced launch partners for the fully digital Woollahra Out of Home Street Furniture network – the first phase of oOh!’s Premium Sydney offering. Luxury brands, including JLR Australia, MECCA, and LVMH’s prestigious brands Tiffany & Co., TAG Heuer, and Fendi, are debuting across state-of-the-art LED screens. These screens are powered entirely by […]

Yahoo is proud to announce the 30 outstanding emerging leaders who have been chosen from more than 200 entries to participate in the Yahoo Academy 2024 program. Now in its 13th year, the Yahoo Academy has a stellar track record as the industry’s leading talent-building initiative, boasting 360 graduates to date. The 2024 cohort is […]

TikTok has announced the 35 media leaders selected to participate in the 2024 cohort of the TikTok Agency Accelerator Program. The program, which received high interest from Australian media agencies, is part of TikTok’s commitment to fostering the development of talented professionals within the Australian media industry. This year’s program centres around the concept of […]

The Australian Influencer Marketing Council (AiMCO) has announced its first-ever diversity webinar for members, designed to explore inclusion in national influencer marketing campaigns. Lead image: Ellie Cole The free AiMCO webinar, to be held on April 30, will look at how brands can effectively incorporate diversity and inclusion into their influencer campaigns to resonate with […]

Publicis Groupe Australia and New Zealand has announced the promotion of Anthony Ellis (lead image) to the new position of chief executive officer for Publicis Media Exchange (PMX) in Australia and New Zealand. As CEO of the Groupe’s media investment arm in Australia and New Zealand, Ellis will continue to drive the Groupe’s’ client-centric approach […]

Supercars will reveal its latest TV commercial tomorrow, featuring thrilling on-track moments as well as the 2024 Supercars anthem, Won’t Stop, by First Nations artists 3% and Jessica Mauboy. Lead image: L-R Cam Waters, Chaz Mostert, Broc Feeney. Entering its second year, the “Unforgettable” brand campaign for Supercars continues to immerse fans in all the full-throttle, adrenaline-fuelled […]

With just 100 days until the Olympic Games Paris 2024, 9Now has unveiled its fresh new look and state-of-the-art upgrade, which will revolutionise the way Australians watch the Olympics and Paralympics, regardless of their device. 9Now will lead Australia into a new era of Olympic streaming with a world-class audience experience never seen before in […]

With such an almighty slate of content at this year’s Cannes in Cairns, presented by Pinterest, the mind can boggle over which session to attend. When the main stage isn’t being commanded by the showstopping keynotes, there are two content tracks in the Cairns Convention Centre and new for 2024, an afternoon content track in […]

Lyndall Campher, former media director at L’Oréal and group director at UM, Mindshare and MediaCom explains that retail media demands a new kind of organisational layout than traditional media. There have been a plethora of articles written about retail media, especially since the Stanley Morgan Report was released in December last year. It has been […]

Posted 1 hour Ago

Opinion

by B&T Magazine

News Corp Australia and NRMA Insurance have launched a major advocacy campaign, Help Our Highway, calling for urgent action to fix one of the country’s most important and notoriously dangerous roads. Lead image: Michelle Klein CCMO NRMA Queensland’s Bruce Highway stretches more than 1,670kms from Brisbane to Cairns and is a critical transportation corridor for […]

Social media companies Meta and X have been ordered to remove videos of a 16-year old allegedly stabbing Orthodox Christian leader Bishop Mar Mari Emmanuel at his church in Sydney’s west on Monday evening. Lead Image: A still from the stabbing incident that was captured in a live stream on YouTube and shared on X. […]

Tara Ford, chief creative officer of The Monkeys and Accenture Song, is set to serve on the Titanium jury at this year’s Cannes Lions International Festival of Creativity. The Aussie adland legend said that she “can’t wait” to join the panel of judges and that the Award was particularly close to her heart. “Titanium is […]

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]

Stuart Archibald departs Archibald Williams after 12 years. And, no, it's not for golf & bowlo club-priced schooners.

Queensland's beautiful one day, perfect the next but there's still lots that can kill you - crocs, skin cancer & XXXX.

Posted 20 hours Ago

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by B&T Magazine

Network 10 may have had a win in the courts yesterday but, alas, it appears viewers heard all about it on Seven.

Cairns Crocodiles assembling ominous judging panel that just so happens to coincide with B&T's office sponge bake off.

When Aimee speaks, B&T goes full Vanilla Ice: "Stop collaborate & listen, GroupM boss back with a brand new invention."

Yet again, Dove pioneering the adland zeitgeist but ignores current clamour around AI, thank god.

Here's an excellent multilingual AI initiative that will hopefully allow us all to finally comprehend drunk Irish people.

Travel marketer boosts its team for its US destinations. Any talk of the Aussie dollar remaining strictly off limits.

Mediahub nabs Carat's Linda Fagerlund after reportedly dangling a large carrot or similar root crop vegetable.

More evidence two brains are better than one comes these two promotions. After all, a third brain can cause tensions.

No one's looking forward to Paris like B&T. We're particularly excited about watching countries who detest one another.

Publicis rings the changes with three new appointments. No wonder, given it got all that new biz money last year.

It's promotions & new recruits at History Will Be Kind. Plus the inevitable angst for staffers who didn't get one.

Do Aussie agencies think ads with Americans makes us want to eat more? The food deliverers appear to think so.

Seven amps up its finance coverage in latest partnership. Sadly, it's not bringing Kochie out of the cryogenic freeze.

Hats off to this ecommerce initiative, however, jewellery's just one of those things we ain't buying sight unseen.

Is there a correlation between the increased interest in Carsales.com.au & decreased interest in public transport?

Posted 1 day Ago

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by B&T Magazine

No one came out of this trial particularly well. Apart from Justice Michael Lee, who has a real way with words.

New flick stars man-of-the-minute Ryan Gosling. B&T understands he doesn't sing in this one.

There are few jobs that could have you bundled into the back of a white van, but this does sound like one of them.

Binning 'programmatic' would save B&T hours of explaining stuff we pretend to understand to colleagues each week.

Hamish Blake proves he's still got it as Lego launches to impressive numbers. Pete Evans secretly taking notes.

Ever tried to better yourself with an online course only to give up a month later? You'll know the RMIT brand well.