User Interface Design Or User Interaction Design?

User Interface Design Or User Interaction Design?
SHARE
THIS



In this guest post, GPJ Australia creative director James David (pictured below) explores the evolution of user interface design and how it will change the emergence of new technologies.

James David

As the creative director for brand experience agency George P. Johnson, a designer who started in print design and transitioned into digital design many moons ago, one thing that I always get asked is how user interface design will change with the emergence of new technologies. How will users interact with new technology and what will that design aesthetic look like, especially since digital has now infiltrated almost all aspects of our daily lives?

In my time I have seen a cyclical evolution in design – starting with minimalistic, purely because of limited technologies and capabilities – to very detailed and complex designs that allowed us to flex our creative muscles, sometimes to the detriment of the user and then back to a minimalistic approach. Our learning was that good design should focus on human-cantered principles.

Why am I giving you a design history lesson? Because user interface design is the aesthetic output of design thinking, understanding the customer experience and their journey. Steve Jobs was famously quoted saying that design isn’t just how it looks, but how it works, and as a brand experience creative for over 15 years, whether its print, digital or live, what the user intends to do and how their journey should work will impact my design, my creative solution. This brings me to emerging trends and technology.

Technology is rapidly re-shaping the way we interact with products and each other. It’s funny, but having more digital is allowing us to be more human – more natural with our interactions. It allows us to have more time by removing barriers we once deemed normal and is simplifying our lives. Buying products online – an interaction evolution – is quite common practice, it’s quicker than heading out to a brick and mortar store, but the practice is still filled with time grabbing barriers. New technologies are emerging which are removing these barriers and it’s giving back our time, and in doing so, removing the need for digital interfaces to order such products. Therefore our interactions with digital interfaces will decrease more and more. It is our actions between these interactions that will represent our next design challenge.

What’s the best way to purchase a product or do my groceries? Should I pull my wallet out and buy online and waste valuable time, or do I press a button – Amazon Tabs – that is connected to my favourite online store and have my desired item ordered within a one second interaction? Should I just call out to my connected home and say “order me some toothpaste”? How long’s that, five seconds? The evolution of the user interface design has now transformed into designing pleasant actions leading up to a non-interface interaction. Designing sequences that allow for a more simple interaction to achieve my goal.

As a creative of brand experiences, online or live, the term interface is becoming less and less important. Understanding the complete user journey and designing the actions that allow them to reach their goal is the new UI design.

Please login with linkedin to comment

Designworks einsights GPJ Australia James David user interface design

Latest News

CommBank & Cricket Australia Extend Partnership
  • Marketing

CommBank & Cricket Australia Extend Partnership

Commonwealth Bank and Cricket Australia have today announced the renewal of its long-running partnership for a further three years, extending its commitment to the game at all levels. Partnering with Cricket Australia for more than 30 years, Commonwealth Bank has had a significant impact on many touch points across the game. In particular, the bank […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]

Hootsuite Shares The Top Social Media Trends Of The Tokyo 2020 Paralympic Games
  • Media

Hootsuite Shares The Top Social Media Trends Of The Tokyo 2020 Paralympic Games

To honour the fantastic feats of the Australian Paralympians, Hootsuite has revealed the top trending hashtags and social media data of the Paralympics. The top trending hashtag during the Paralympics period, #tokyo2020, received over 38,000 tweets and retweets, amounting to 1.7M+ impressions, while other popular hashtags included #paralympics, #readysettokyo and #paraswimming. According to Hootsuite’s research, […]

SOON, Think Tank Giving Insights Into Future Trends, Officially Launches
  • Advertising

SOON, Think Tank Giving Insights Into Future Trends, Officially Launches

SOON, a futures think tank focused on human insights, has launched today tracking trends, developments and disruptions across people, products and the planet. Led by internationally renowned futurist, social scientist and trend forecaster Sarah Owen (pictured centre) in partnership with TABOO directors Andrew Mackinnon (right) and James Mackinnon (left), the independently Australian-owned futurist company uncovers […]

iHeartPodcast Network Australia Launches SAS Australia Debrief Podcast
  • Media

iHeartPodcast Network Australia Launches SAS Australia Debrief Podcast

ARN’s iHeartPodcast Network Australia has announced a new podcast, SAS Australia Debrief hosted by 2020 recruits Merrick Watts and Sabrina Frederick. The podcast is made for anyone that can’t get enough of Aussie celebs putting themselves through the toughest test of their lives on the Seven Network’s hit show SAS Australia. Or anyone that wishes […]

Rakuten Advertising Shares Blueprint For Affiliate Marketing
  • Technology

Rakuten Advertising Shares Blueprint For Affiliate Marketing

Rakuten Advertising has launched ‘A 5-Stage Blueprint for High-Performance Affiliate Marketing’, designed to educate and inform both advertisers and publishers about the strategic role that the affiliate channel is now playing in marketing strategies. The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC), comprising affiliate marketing specialists from leading advertisers […]

EngageTV Launches Metro Connected TV Campaign In Sydney And Melbourne
  • Media

EngageTV Launches Metro Connected TV Campaign In Sydney And Melbourne

EngageTV, Australia’s most sophisticated CTV & BVOD service partner, has today launched a Sydney and Melbourne metro Connected TV campaign to help business owners and marketers better understand what can be achieved with CTV.

by B&T Magazine

B&T Magazine
Adland State Of Originality To Return For Nine’s 2022 Origin Series
  • Media

Adland State Of Originality To Return For Nine’s 2022 Origin Series

Nine has announced the return of State of Originality, Australia’s biggest advertising prize, with $1 million again up for grabs to the brand and agency that creates the most original ad in the 2022 State of Origin Series. This year Nine launched State of Originality, challenging Australia’s marketers to help make State of Origin not […]