Google Delivers Australian Businesses And Consumers $53B In Benefits: Report

Portrait of Google Australia MD Melanie Silva, photographed at the Sydney Google Offices. Tuesday 29th January 2019. Photograph by James Brickwood. SMH NEWS 190129

Google Australia delivered customers and businesses an estimated $53 billion in benefits, according to new research prepared by economic consultancy AlphaBeta.

According to Google’s annual Economic Impact Report consumers receive $14 billion in benefits in the form of productivity, convenience and information, while businesses are delivered $39 billion in value.

Businesses particularly enjoy making connections with new customers using Google’s products and services, according to the report. The research suggests that 97 per cent of these business benefits are experienced by non-technology sectors, while 60 per cent goes to small and medium-sized enterprises.

Customers, meanwhile, save five days a year using Google Search, while drivers save 5.6 hours a year with Google Maps.

Additionally, Australian app developers earned $639 million through Google Play.

“It’s been inspiring to see what businesses across the country have been able to do with Google’s tools and services – reaching new customers, advertising effectively where they couldn’t before and making use of new digital skills,” Google Australia and New Zealand managing director Mel Silva [pictured] said.

“I think people will be surprised that the vast majority of Google’s benefits are helping industries outside of the technology sector – like retail, hospitality and restaurants, construction and professional services.

“Australia has ambitions to be a leading digital economy and Google is pleased to be supporting that ambition. Google started its first Australian office with one person in a Sydney lounge room in 2002, since then we’ve grown to support 118,000 thousand jobs across the country and some of our greatest innovations have been created here, like Google Maps – we are proud of the significant role we play in the nation’s economy.”

As Google continues to debate the proposed News Media Bargaining Code, it has argued that such a code does not take into account the financial benefits its services deliver customers and businesses.

Previously, Google has said it will be consumers that will ultimately suffer if the proposed changes are turned into law.


Please login with linkedin to comment


Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]


by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]