Google Australia has gone on the offensive to protest the recently announced News Media Bargaining Code, warning Australians their experience on the platform will suffer.
In an open letter to the community, Google Australia managing director Mel Silva [feature image] said the proposed changes will give big media companies an unfair advantage over all the other websites that appear on Google.
“News media businesses alone would be given information that would help them artificially inflate their ranking over everyone else, even when someone else provides a better result,” Silva said.
“We’ve always treated all website owners fairly when it comes to information we share about ranking. The proposed changes are not fair and they mean that Google Search results and YouTube will be worse for you.”
Silva also warned that under the proposed changes Google will be forced to hand over access to data to news businesses about how customers use Google’s products.
“We’ve offered to pay more to license content,” Silva continued.
“But rather than encouraging these types of partnerships, the law is set up to give big media companies special treatment and to encourage them to make enormous and unreasonable demands that would put our free services at risk.”
Silva added that it will ultimately be Google users that suffer if the proposed changes go through.
“This law wouldn’t just impact the way Google and YouTube work with news media businesses — it would impact all of our Australian users, so we wanted to let you know,” she said.
“We’re going to do everything we possibly can to get this proposal changed so we can protect how Search and YouTube work for you in Australia and continue to build constructive partnerships with news media businesses — not choose one over the other.”
message to creators
It won’t just be internet users that suffer under the changes, according to Google.
In another letter, YouTube head of APAC Gautam Anand told Australian creators and artists that the News Media Bargaining Code would put them at a disadvantage.
“The imbalances created by this proposed law could potentially affect all types of Australian creators, far beyond those who focus on news: from vloggers, to educational creators, to music artists and beyond,” said Anand.
“We are doing everything we can to push for changes and make sure YouTube in Australia remains a place where anyone can connect to an audience or build a business, not just a few large media companies.”
Please login with linkedin to commentGoogle
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]