B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • AFL
  • Pinterest
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Agency Scorecards
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Gong Cha & POP MART Launch First Ever Collaboration With Exclusive Limited Edition Collectibles
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Gong Cha & POP MART Launch First Ever Collaboration With Exclusive Limited Edition Collectibles
Marketing

Gong Cha & POP MART Launch First Ever Collaboration With Exclusive Limited Edition Collectibles

Staff Writers
Published on: 9th January 2025 at 9:42 AM
Edited by Staff Writers
Share
2 Min Read
SHARE

Gong cha Australia has announced its exclusive collaboration with POP MART, featuring the much-loved PINO JELLY character. This marks the first-ever collaboration between PINO JELLY and a global bubble tea brand for a multi-country campaign, bringing a unique and exciting experience to Gong cha fans.

From 06/01/2025, customers will have the chance to collect limited-edition PINO JELLY-themed items with every drink purchased at participating Gong cha stores. For a limited time, customers will receive a special PINO JELLY POP MART paper cup.

Additionally, for just $5 more, customers can grab an exclusive collaboration beverage bag. For an extra $10, customers will receive a blind pocket featuring one of four collectible design pins, each showcasing different characters from the PINO JELLY series.

This collaboration is PINO JELLY’s first-ever partnership with a beverage brand for a multi-country campaign outside of China. The tie-up with Gong cha is not only significant in that regard but also marks a regional milestone, offering fans across the region an opportunity to experience a global collaboration that blends collectibles with a beloved bubble tea brand. The limited-edition PINO JELLY items are available for a short time, so don’t miss your chance to be part of this groundbreaking campaign.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

Heaps Normal Launches Mobile Sound System To ‘Turn Pubs Into Stadiums’
16/07/2025
Delicious. Produce Awards Turns 20
16/07/2025
Mountain Dew & PYRA Launch ‘Dew Drip’ Fashion Capsule Via VaynerMedia
16/07/2025
Agency Scorecard: Publicis Worldwide
16/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?