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Reading: Gong Cha & POP MART Launch First Ever Collaboration With Exclusive Limited Edition Collectibles
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B&T > Marketing > Gong Cha & POP MART Launch First Ever Collaboration With Exclusive Limited Edition Collectibles
Marketing

Gong Cha & POP MART Launch First Ever Collaboration With Exclusive Limited Edition Collectibles

Staff Writers
Published on: 9th January 2025 at 9:42 AM
Edited by Staff Writers
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Gong cha Australia has announced its exclusive collaboration with POP MART, featuring the much-loved PINO JELLY character. This marks the first-ever collaboration between PINO JELLY and a global bubble tea brand for a multi-country campaign, bringing a unique and exciting experience to Gong cha fans.

From 06/01/2025, customers will have the chance to collect limited-edition PINO JELLY-themed items with every drink purchased at participating Gong cha stores. For a limited time, customers will receive a special PINO JELLY POP MART paper cup.

Additionally, for just $5 more, customers can grab an exclusive collaboration beverage bag. For an extra $10, customers will receive a blind pocket featuring one of four collectible design pins, each showcasing different characters from the PINO JELLY series.

This collaboration is PINO JELLY’s first-ever partnership with a beverage brand for a multi-country campaign outside of China. The tie-up with Gong cha is not only significant in that regard but also marks a regional milestone, offering fans across the region an opportunity to experience a global collaboration that blends collectibles with a beloved bubble tea brand. The limited-edition PINO JELLY items are available for a short time, so don’t miss your chance to be part of this groundbreaking campaign.

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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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