Queensland outdoor media provider, GOA is delighted to be kicking off their highly anticipated 2020 Community Partnership Program.
With the goal of raising awareness of positive, community-focused initiatives, applicants will have the opportunity to pitch creative campaign ideas to earn a share in over $1 million worth of free advertising space.
Each year, GOA invites charities and community organisations of all sizes to enter their dynamic program – as a result, GOA has supported some of Australia’s most memorable advertising campaigns in the ‘for good’ category.
Chosen organisations will be given access to Brisbane’s biggest large screen network, including THE ICONIC SERIES and THE GOA GRID.
With audiences of over 1,000,000 people each day and a total of 44 digital sites, GOA’s community partners will be afforded Instagram, weather feed and RSS feed integration, along with geo-targeted messaging to help bolster their campaign.
GOA CEO and joint managing director, Chris Tyquin said: “The Community Partnership Program, from its conception, has always been about raising awareness about worthy causes and initiatives, as well as giving back to the Queensland community.
“Supporting a wide array of community groups, arts organisations and charities with our state-of-the-art technology and expansive digital billboard network is something we are very proud of here.
“We look forward to partnering with Australia’s most creative organisations to help bring the next round of exciting, thought-provoking campaigns to life.”
Over the past four years, GOA has helped bring to life many engaging campaigns which have generated impressive results for their community partners.
The 2018/19 Anglicare Arts&Minds campaign, aimed at spreading the word about mental health and the value of art therapy, was a resounding success, raising money, awareness (over four million impressions) and boosting the confidence of the artists who took part.
The campaign was also awarded the Outdoor Media Association’s Grand Prix campaign for Quarter 2 and Best use of Innovation award, as well as gold and silver medals at the annual BADC Awards.
Past winner, the Great Barrier Reef Foundation, made excellent use of goa’s dynamic integrated network of digital billboards, raising awareness about reef conservation.
The campaign recruited new “reef scientists” by using a fun online game. Once someone completed the game to identify what’s great and not great about the Barrier Reef, their name was broadcast across THE GOA GRID to show they are helping keep the reef great.
The campaign reached more than 600,000 people in QLD and incited a huge amount of action, with 2500 people completing the quiz.
Want a share of the whopping $1,000,0000 of free media space? All you have to do is work through GOA’s creative brief on their website and pitch an innovative campaign idea.
GOA is looking for campaigns which focus on audience engagement, innovation and measurable outcomes, so be sure to consider other digital media.
Applications to take part in the 2020 Community Partnership Program are NOW OPEN. Submissions close on the 1st of November 2019, with the final list of winners to be announced on the 13th of January 2020.
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