Independent global advertising technology platform Adform has announced it has opened an Australian office in Sydney.

Adform’s local operation will provide on-the-ground support for many of the company’s existing Australian clients.

Angus Blackwood (pictured above), who has more than seven years’ experience in marketing and adtech, will be responsible for day-to-day operations, and will report into Sukesh Singh who heads up the Asia-Pacific region as vice president in Singapore.

Blackwood joins Adform from Canadian-based adacado inc. where he worked as account director.

“It’s an exciting time to be investing in programmatic development and I’m looking forward to working with the Adform team to bring the company’s expertise to a very innovative market,” Blackwood said.

“Heading up the Australian operations is a great opportunity. As the market matures, there is a strong need for established adtech platforms to support the evolution of programmatic uptake.”

Singh said: “As we continue to expand our presence globally, we made the strategic decision to open in Australia. The region is scaling quickly and we’re looking forward to developing our global partnerships, in addition to supporting new advertisers and agencies.

“We have entered the Australian market at this time, as we feel we can add value with our on-the-ground presence and investment in the region allowing us to meet the needs of the market as it continues to scale.”

The opening of Adform’s Australian office follows launches in India in December 2017, and in China in August this year. The company has more than 850 employees globally across 19 countries throughout Europe, North America, MENA, and APAC.