A giant and growing melanoma has been placed on Tamarama Beach as part of this year’s Sculpture by the Sea exhibition.
Created by two Ogilvy creatives, Ogilvy Health, Glue Society and The Beautiful and Useful Studio, it’s an art installation as well as a message about skin sun safety. The sculpture, called ‘The Spot’ is changing as the exhibition progresses. It started at around five meters and has continued to grow to over 20 metres wide.
“Sculpture by The Sea, Bondi is one of the most important events in Sydney. But it’s not just a great place for a walk and a look at some amazing art, it’s a great place to use art to talk to important issues such as sun safety,” said Ogilvy Sydney group creative director, Andrew Hankin.
“When two in three Aussies will get some form of skin cancer in their lives it feels like constantly raising awareness for this issue is important. And using art at the beginning of summer to do that feels like an authentic way to get the message across,” added Hankin.
Ogilvy creative Andrew Hankin previously had a sculpture featured in the exhibition in 2014, when he created another sun-safety-focused piece, which was a giant frying-pan installation called ‘We’re fryin’ out here’.
‘The Spot’s’ message was reinforced over the weekend with on-site free skin checks via not-for-profit Skin Check Champions, teamed with skin safety education and sampling through a partnership with La Roche-Posay. The project has been co-funded by Bristol Myers Squibb and La Roche-Posay.
“With 450,000 visitors to visit the exhibition before it closes on Monday 4 November ‘The Spot’, which is one of more than 100 sculptures in this year’s exhibition, is able to use the platform of Sculpture by Sea to highlight important sun safety messaging as we head into another Australian Summer,” said Sculpture by The Sea, founding CEO & artistic director David Handley AM.
