Design Agency, GHO Sydney has announced it has hired Shruti Rai as strategy director.
Rai was previously head of product at startup Greener. She has held senior positions at R/GA Sydney and Adrenalin Media.
Rai has used design thinking on impactful, award-winning work for clients like Toyota, Telstra, Cochlear, Disney+, Nike, Google, Unicef and Samsung, as well as advising startups, with a focus on EdTech and CleanTech.
James Legge, the strategy partner at GHO, said: “As we continue to strengthen our offering across the entire brand experience, Shruti brings a powerful skillset to the agency.
“She’ll be an invaluable addition to the team in helping clients navigate uncertainty, both in the marketplace and their own organisations.”
Newly appointed, Rai, said: “We know that Covid has dramatically accelerated digital transformation, so I’m excited to partner with our clients to help capitalise on this rapid transition.
“As a company that’s rethinking the role that agencies can play, GHO provides the perfect opportunity to contribute my experience in designing, building and shipping user-centric products and services.“
Eithne McSwiney, managing director at GHO, said: “Having worked with us previously, we know that Shruti fits our philosophy of ‘Life’s short, work with people you like!’.
“We’re delighted that she’s joining us full-time, and we know what a fantastic contribution she’ll make to our clients’ businesses.”
GHO Sydney is a brand and experience design agency that works with a diverse range of clients, including Adobe, Allianz, Aware Super, Breville, CommBank, CommSec, Family Planning NSW, PetSure, and Schroders. Recent wins include Exchange for Change and Diabetes Australia.
