National Geographic will debut their first-ever stand-alone spot for the Super Bowl in today’s U.S. broadcast of the game, immediately following Lady Gaga’s highly anticipated halftime show.
The spot, entitled “Bad Romance,” teases the upcoming scripted series GENIUS, from executive producers Brian Grazer and Ron Howard and starring Geoffrey Rush as Albert Einstein (“The Kings Speech,” “Pirates of the Caribbean,” “Shine”), Emily Watson (“Theory of Everything,” “The Book Thief”) as Elsa Einstein and Johnny Flynn (“Clouds of Sils Maria,” “Song One,” “Lovesick”) as younger Einstein.
The new spot featuring Geoffrey Rush as Einstein was shot in Prague earlier this week and was created for National Geographic by ad agency McCann New York. The ad opens with Einstein in his study, picking up a violin, tapping into his well-known passion for playing Bach and Mozart. As the spot continues, Einstein starts playing a frenzied sonata which viewers will recognise as Lady Gaga’s hit song “Bad Romance”.
The song “Bad Romance” subtly teases Einstein’s little-known lothario ways. Einstein once said, “Lasting harmony with a woman [was] an undertaking in which I twice failed rather disgracefully.”
The Australian premiere date for Genius has also been confirmed for Monday, April 24. Genius charts how Albert Einstein, an imaginative, rebellious patent clerk who struggled to land an academic post in his early years, went on to become the greatest scientific mind of the 20th century, all while juggling volatile, passionate and complex personal relationships. Ron Howard makes his prime-time television drama directorial debut with the series premiere episode.
Heritage drinks brand Bickford’s has appointed Our Revolution as its consumer branding agency to tackle key components of its innovation growth following a pitch process. The agency’s remit will span brand strategy and identity, packaging design, and an above the line campaign for Bickford’s Group. The beverage company’s produce spans from water to alcohol, and […]
While the Sydney Sixers won the BBL season ten trophy, Rexona Clinica won the summer sports marketing battle with a game-changing sponsorship idea. BBL 2020-21 series will go down as the ‘Year of the Pit’ after Rexona Clinical owned the summer after unveiling its new form of advertising sponsorship – ‘Pitvertising’. The concept, devised by […]
Botanica by Air Wick is proud to announce the launch of The Rare Bloom Project™, in partnership with the World Wide Fund for Nature-Australia (WWF) and working in collaboration with The Australian Seed Bank Partnership (ASBP). Over the next three years these organisations will work to help protect Australia’s uniquely rich biodiversity by helping save 120 native wildflower species from the threat of extinction.
For the second year in a row, CADBURY Freddo is giving up his place on the iconic purple packaging to help raise awareness for Australian endangered frogs at risk of disappearing forever! This year, the team at Taronga Zoo, Sydney (Taronga) has also joined the ranks and will be partnering with Freddo alongside Zoos Victoria and Conservation Volunteers Australia to raise awareness and funds for endangered Australian frogs, the Spotted Tree Frog and the Northern Corroboree Frog.
The Wired Agency has won the ANZ digital and social remit for the Korea Tourism Organization (KTO) Sydney Office after an undisclosed pitch process. Wired will execute digital, social, and content for the KTO Sydney Facebook. Managing Partner David Kennedy-Cosgrove said, “we’ve been dreaming of overseas holidays for more than a year now.” “Now we […]
D&AD Shift with Google is an accesssible space for self-taught creatives to refine their skills. The aim of the program is to foster a rich talent pool at a time when diversity in the workforce should be a priority. The night school is taking place in New York and London, and will launch in Sydney […]
Peer to peer car sharing platform Car Next Door has appointed Simon Griffin (main photo) as its chief operating officer. Griffin has more than 13 years’ experience in tech scaleups, having previously been the COO at ASX-listed Prospa, CEO of HIFX – which later merged with and became Xe.com – and chief commercial officer and […]