Men’s health charity Movember has launched a campaign with creative content studio, Gen C, to launch a new monthly giving product. The campaign aims to take the fight for men’s health year-round.
Every November for eighteen years, Movember has run their annual moustache growing campaign in support of a range of men’s health issues, including mental health, suicide, prostate cancer and testicular cancer.
The ‘More Than A Month’ campaign builds on the idea that, by communicating the benefits of reducing men’s health issues, we all get more.
“Globally, we lose one man every minute to suicide. By investing year-round in men’s health, Movember can do more to stop these men dying too young. In return, we all get more time, more connection, more moments, more memories. More of the things we love with the men in our lives,” said Jack White, Gen C Managing Director.
The launch is a fully integrated campaign including TV, online, digital, display, radio, out-of-home and cinema, and will go live this week in Australia, Canada, the US and the UK.
Movember’s Marketing Director Jason Oliver said that Movember was so much more than the month it is synonymous with.
“We want the men in our lives here for the long-haul and while the moustache will always be king, we need to diversify our revenue streams to help us get there. We want everyone to know that Movember, much like men’s health, is more than just one month. It’s an all-day, every day, year-round mission to help men live happier, healthier, longer lives.”
“A monthly donation – the equivalent of just a few beers a month – will help to fund more life-changing mental health and suicide prevention projects, and more ground-breaking prostate and testicular cancer research, trials and treatments.
“In return, those supporters will receive regular updates on where those donations are going, and the real-world impact that those donated funds are having.”
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