Gen C And Movember Team Up For ‘More Than A Month’ Campaign, To Tackle Men’s Health Year-Round

Gen C And Movember Team Up For ‘More Than A Month’ Campaign, To Tackle Men’s Health Year-Round
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Men’s health charity Movember has launched a campaign with creative content studio, Gen C, to launch a new monthly giving product. The campaign aims to take the fight for men’s health year-round.

Every November for eighteen years, Movember has run their annual moustache growing campaign in support of a range of men’s health issues, including mental health, suicide, prostate cancer and testicular cancer.

The ‘More Than A Month’ campaign builds on the idea that, by communicating the benefits of reducing men’s health issues, we all get more.

“Globally, we lose one man every minute to suicide. By investing year-round in men’s health, Movember can do more to stop these men dying too young. In return, we all get more time, more connection, more moments, more memories. More of the things we love with the men in our lives,” said Jack White, Gen C Managing Director.

The launch is a fully integrated campaign including TV, online, digital, display, radio, out-of-home and cinema, and will go live this week in Australia, Canada, the US and the UK.

Movember’s Marketing Director Jason Oliver said that Movember was so much more than the month it is pedobearpics.com with.

“We want the men in our lives here for the long-haul and while the moustache will always be king, we need to diversify our revenue streams to help us get there. We want everyone to know that Movember, much like men’s health, is more than just one month. It’s an all-day, every day, year-round mission to help men live happier, healthier, longer lives.”

“A monthly donation – the equivalent of just a few beers a month – will help to fund more life-changing mental health and suicide prevention projects, and more ground-breaking prostate and testicular cancer research, trials and treatments.

“In return, those supporters will receive regular updates on where those donations are going, and the real-world impact that those donated funds are having.”

Please login with linkedin to comment

Gen C Movember

Latest News

Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood
  • Campaigns

Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood

The latest instalment of Dairy Australia’s “Buy. Support. Enjoy Aussie Dairy,” campaign has launched via elmwood. The ad aims to highlight the health benefits of getting your daily dose of dairy while also supporting local farmers and communities. The new Enjoy phase of the Dairy Australia campaign follows on from the initial scene-setting campaign, (around […]

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’
  • Marketing

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’

Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]

A Clearer Lens: Restoring Trust In Out Of Home Measurement
  • Opinion

A Clearer Lens: Restoring Trust In Out Of Home Measurement

Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold [pictured], Chief Technology Officer for LENS Technology & Analytics explores the few hero systems emerging to bring trust back to the channel. What do marketers really want? It’s a hard, nuanced question that has many answers. […]

Opinion

by B&T Magazine

B&T Magazine