B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • Foxtel
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Gai Le Roy Returns As Research Director For IAB Australia
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Gai Le Roy Returns As Research Director For IAB Australia
Marketing

Gai Le Roy Returns As Research Director For IAB Australia

Karen Terranova
Published on: 17th October 2016 at 10:14 AM
Karen Terranova
Share
3 Min Read
SHARE

IAB Australia has appointed one of the industry’s most experienced research professionals in interactive advertising and digital media, announcing today that Gai Le Roy will return to the organisation as Research Director effective 1st November.

Le Roy will lead the IAB’s activities to help keep perspective on media consumption changes and the evolving commercial measurement options, while championing the industry’s adoption of cross media measurement.

Vijay Solanki, CEO of IAB Australia commented, “The digital industry needs someone it can trust in this very senior role – someone grounded in research but an expert with data.  Gai is without a doubt that person.  She has the credibility to work with partners, agencies, clients and other trade bodies and will be a driving force for measurement innovation.  I’m ecstatic to have her on board.”

Le Roy said, “While all audience measurement systems face challenges digital is often held to an even higher standard thanks to its ability to track and compare across different measurement and analytics platforms.

“I’m encouraged now to see that the industry across all sectors is showing a real appetite to move towards genuine cross media measurement and this is something that I will be focused on developing further.

“While we need to keep evolving and solidifying our standard media currencies, the real work of evaluating effectiveness of media spend is still to be done.  I look forward to moving our measurement capabilities towards the ability to assess outcomes of different devices, environments, audience targeting and ad formats to establish what makes marketing communications work.”

Le Roy has previously worked with IAB Australia, holding the roles of research director for two years and previously as programmes manager.  She comes to IAB after a year consulting to boutique behavioural research company, Gateway Research.

Le Roy has also worked with Fairfax Media as general manager of audience insights and Research; as insights manager at ninemsn; as well as holding various independent consultant roles specialising in online media, digital strategy, insights, marketing and research.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share

Latest News

Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
BMW’s Alex McLean: Let Go Of The Steering Wheel
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?