Free TV’s Harold Mitchell Calls Plebiscite Blackout “Irrelevant And Ineffectual”

Free TV’s Harold Mitchell Calls Plebiscite Blackout “Irrelevant And Ineffectual”
SHARE
THIS



Following on from B&T’s article yesterday that found any advertising for the pending gay marriage plebiscite would be deemed ‘political’ and hence would not have to adhere to the standards of the Advertising Standards Bureau, comes news this morning that the ads will have to adhere to ‘blackout’ periods before the vote on February 11 next year.

This morning, industry body Free TV issued a statement saying blackout periods were “outdated”.

Free TV Chairman Harold Mitchell AC said: “As we saw in the Federal Election, an advertising blackout period has no relevance and is ineffectual in the modern media landscape.

“Introducing another blackout period for the plebiscite that singles out commercial broadcasters is no longer appropriate in a converged media environment.

The blackout is a provision of the Broadcasting Services Act that was passed by the Parliament in 1992 prior to the introduction of pay TV and widespread internet access in Australia.

“The plebiscite blackout period will simply replicate what occurred during the election where both sides of the debate will simply transfer their advertising from television to digital media platforms and social media,” Mr Mitchell said.

“We are calling on Parliament once again to get rid of this outdated provision which only serves to put commercial broadcasters at a disadvantage to all other digital media.”

 

Please login with linkedin to comment

Advertising Standards Bureau Free T Gay marriage plebiscite trust

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine