With the Supercars series returning to the track this weekend, Foxtel Media today revealed the sponsors in pole position to capitalise on rising sports audiences across Foxtel Group’s platform.
Harvey Norman, BP, Ford, Supercheap Auto, and Shannon’s have all reconfirmed their support of the 2020 Virgin Australia Supercars Championship on Foxtel.
They will feature across the coverage of the second round when the championship resumes in Sydney for a flagship two-day TV-only event on 27-28 June. It will be the first Supercars to roar onto screens since the Superloop Adelaide 500 in February, before COVID-19 restrictions came into force.
“The coming months promise to be a windfall for sports fans, with a wealth of sports back in action. We’re delighted to welcome back Supercars to Australian screens, alongside the NRL and AFL. There is no better place than Foxtel to watch the build-up, analyse the aftermath and thrill in the excitement of the race itself,” said Martin Medcraf, Fox Sports Sales and Brand Partnerships Director.
“We’re excited to have a great line up of brand partners to supplement the Foxtel coverage and ensure Supercars fans can keep up with all the action.”
The Supercars race is also expected to add to the record audiences being recorded across the Foxtel Group’s platforms for sports. FOX League’s NRL and AFL coverage are up 21% year-on-year across the Foxtel Group’s linear and video-on-demand platforms, including Kayo. The NRL Round 6 clash between the Roosters and the Eels attracted an audience of over 500,000, and the AFL Round 3 match between Collingwood and St Kilda reached an audience of over 389,000.
Mark Frain, Foxtel Media CEO commented: “The return of Supercars adds to the momentum of returning sports in Australia, and comes at a watershed moment for how audiences are engaging with sport. With multiple linear and digital channels in play, Foxtel and Foxtel Media’s new sport broadcasting model is attracting record audiences and increased viewer engagement.
“As viewer habits evolve, Foxtel, Foxtel GO/NOW and Kayo are rapidly claiming the largest sports audience of any broadcast platform in Australia. Beyond the benefits of this scale, the streaming environment is also enabling outstanding integration opportunities. We look forward to working more closely with great partners such as Harvey Norman, BP, Ford, Supercheap Auto, and Shannon’s to push the boundaries of how sports and sponsorship add value to Australian Supercars fans, and sports fans more broadly.”
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