Foxtel Launches The Foxtel Now Box Via TBWA Sydney

Foxtel Launches The Foxtel Now Box Via TBWA Sydney
B&T Magazine
By B&T Magazine
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Foxtel has launched its new streaming device – the Foxtel Now Box, the simple way to stream Foxtel Now direct to your TV.

The campaign, by TBWA Sydney, creates a spectacular and imaginative world, demonstrating how Foxtel is living up to its promise of providing easy access to entertainment that’s for everyone.

The attention-grabbing TVC celebrates the beauty and simplicity of Foxtel’s new way to experience the best choice in live sport, new movies, TV and complete seasons, by visualising the streams of content as they make their journey from device to screen.

“We wanted to demonstrate this innovative piece of technology by heroing its beautifully simple functionality and bringing Foxtel’s unsurpassed content to life in a striking manner. Creating an energetic world that is limitless to the imagination,” says Andy DiLallo, chief creative officer, TBWA.

It was brought to life by teams at Alt.vfx and New Holland, led by Director Brendan Savage. He added, “New Holland’s specialty is design in motion, so this was an awesome opportunity for us to work alongside the artists at Alt.vfx, whose skills lie in high-end CG and animation, and the creative team at TBWA. We’ve produced something that really captures the imagination of viewers to make the switch to streaming Foxtel Now, and shows the limitless possibilities of the new service.”

The Foxtel Now Box is the newest product in the Foxtel suite, aimed at an audience that loves to stream. It’s available for an affordable $99.

“The Foxtel Now Box is the convenient and affordable way to get Foxtel in any home. Just plug it in and you’ve got access to the world’s best content, on the best screen in the house – your TV,” says Olivia Nixon, head of brand marketing: content & products, Foxtel.

The TVC is complemented at launch by awareness comms, including outdoor, transit, print, social and high impact digital, developed and produced by Felix, Foxtel’s internal creative agency. This will be followed by content-led comms including outdoor, social and digital.

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