Former R/GA Australia Execs Launch ‘Not Bad Ϟ Pretty Good’

Former R/GA Australia Execs Launch ‘Not Bad Ϟ Pretty Good’

Craig Brooks and Joel Pearson, most recently executive creative director and executive strategy director of R/GA Australia, have launched strategic brand and creative studio not bad ϟ pretty good.

Launching at a particularly challenging time for the industry, the independent studio promises a modern approach to creative work that’s more agile, cost-effective and impactful.

Well-versed in work that extends beyond traditional media channels, the duo have a long history (together and independently) of producing ideas that are both award-winning and effective.

With its new offering the team are establishing a different type of creative development model, working as a unified strategic/creative partnership across the entire process from first conversation to finished product.

The new model leverages a network of specialist talent to deliver creatively rich strategy work and strategically sound creative work, and has already seen nbϟpg working with several startups on brand and communications projects.

“These are tricky times, and with distancing affecting the way creative solutions are traditionally managed, a hands-on senior team that unifies strategy and creative can deliver better results and ensure consistency for the project.” said Craig Brooks, creative / strategy partner.

Offering its services to brands and startups,  nbϟpg can be engaged for brand development and creative campaign projects, internal workshops, or to provide consultation to in-house teams. Operating as an end-to-end team means a more nimble, streamlined process and fewer baton-passes resulting in faster work and fewer overheads.

“Craig and I have always had a strong partnership, working hand in hand with each of us providing strategic and creative direction, even when the process or systems didn’t always make it easy,” Joel Pearson, Strategy / Creative Partner, said.

“After working on and off together in numerous roles at network agencies over the past decade we decided it was time to do something a little different. We want to build something that captures the best of this industry, a studio that is challenging, fulfilling, and most importantly fun – for us, for our clients, and for the audiences that experience the work.”

“We never expected we would make this decision three weeks before a global pandemic, but from adversity comes opportunity, and the clients we’ve been working with so far are reflecting that positive sentiment. While everyone else is working from home we’ve converted an old recording studio in Enmore into a small creative space. Living close means we’re able to work together in this new space and jam on stuff in a way that is difficult to replicate via video conference, while still maintaining social distancing.” Brooks added.

“It’s pretty good, really,” said Pearson.




Please login with linkedin to comment

r/ga

Latest News

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]

Leos Appoints Clare Pickens As CEO
  • Advertising

Leos Appoints Clare Pickens As CEO

Reports of Pickens demanding new corner office with wingback chair greatly exaggerated, says Publicis PR team.

Russel Howcroft & Freddie Young Headline AdMission Podcast
  • Advertising

Russel Howcroft & Freddie Young Headline AdMission Podcast

Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals
  • Marketing

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals

According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights
  • Technology

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights

Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio
  • Marketing

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio

Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]