Craig Brooks and Joel Pearson, most recently executive creative director and executive strategy director of R/GA Australia, have launched strategic brand and creative studio not bad ϟ pretty good.
Launching at a particularly challenging time for the industry, the independent studio promises a modern approach to creative work that’s more agile, cost-effective and impactful.
Well-versed in work that extends beyond traditional media channels, the duo have a long history (together and independently) of producing ideas that are both award-winning and effective.
With its new offering the team are establishing a different type of creative development model, working as a unified strategic/creative partnership across the entire process from first conversation to finished product.
The new model leverages a network of specialist talent to deliver creatively rich strategy work and strategically sound creative work, and has already seen nbϟpg working with several startups on brand and communications projects.
“These are tricky times, and with distancing affecting the way creative solutions are traditionally managed, a hands-on senior team that unifies strategy and creative can deliver better results and ensure consistency for the project.” said Craig Brooks, creative / strategy partner.
Offering its services to brands and startups, nbϟpg can be engaged for brand development and creative campaign projects, internal workshops, or to provide consultation to in-house teams. Operating as an end-to-end team means a more nimble, streamlined process and fewer baton-passes resulting in faster work and fewer overheads.
“Craig and I have always had a strong partnership, working hand in hand with each of us providing strategic and creative direction, even when the process or systems didn’t always make it easy,” Joel Pearson, Strategy / Creative Partner, said.
“After working on and off together in numerous roles at network agencies over the past decade we decided it was time to do something a little different. We want to build something that captures the best of this industry, a studio that is challenging, fulfilling, and most importantly fun – for us, for our clients, and for the audiences that experience the work.”
“We never expected we would make this decision three weeks before a global pandemic, but from adversity comes opportunity, and the clients we’ve been working with so far are reflecting that positive sentiment. While everyone else is working from home we’ve converted an old recording studio in Enmore into a small creative space. Living close means we’re able to work together in this new space and jam on stuff in a way that is difficult to replicate via video conference, while still maintaining social distancing.” Brooks added.
“It’s pretty good, really,” said Pearson.
Please login with linkedin to commentr/ga
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]