Virgin Australia has announced the appointment of Michael Nearhos as its new marketing director.

Nearhos has more than 20 years’ experience in senior marketing roles at a range of organisations.

Most recently, Nearhos was the general manager of brand experience at NAB before his role was made redundant as part of a restructure of the bank’s marketing department.

Virgin Australia’s group executive of brand, marketing and public affairs, Danielle Keighery, said she was delighted to appoint Nearhos to the new role.

“Virgin Australia is one of the most well respected and loved brands, and I look forward to having Michael on board to support our marketing efforts,” she said.

“Michael has extensive experience with implementing a range of major brand and marketing initiatives, and generating significant results across traditional and digital channels.”

Commenting on his appointment, Nearhos said: “Virgin Australia is an exciting and innovative brand, and I can’t wait to work with the team and continue to deliver great results for the business.”

Nearhos commences his new role in early September.