Former iSelect marketer Appointed Holden’s New Marketing Chief

Former iSelect marketer Appointed Holden’s New Marketing Chief

Former iSelect marketing director, Geraldine Davys has been appointed to the position of executive director of marketing at GM Holden. Ms Davys will join the Holden senior leadership team and report to interim chairman and managing director, Jeff Rolfs.

6577bf71-663a-4dca-a1f1-a3a39f9c36c5_Davys_Geraldine

Ms Davy’s left iSelect suddenly last month after just 15 months in the job.

Ms Davys succeeds Bill Mott, who will repatriate back to GM Europe with his family. Mr Mott will remain with Holden until later in 2015 to ensure a smooth and successful transition.

Ms Davys is a hugely effective marketing executive with industry experience at publicly-listed organisations operating across media, advertising, retail, property and financial services. Most recently, Ms Davys served as marketing director at iSelect, a leading online comparison service. Prior to this, Ms Davys spent nine years with Sensis (Telstra Media), most recently as group manager of brand, marketing and digital communications.

Jeff Rolfs said Ms Davys is taking responsibility for Holden’s marketing at a critical time in the brand’s evolution.

“Geraldine has the right mix of experience and credentials to help lead our great company. Geraldine joins a Holden team committed to excellence, customer satisfaction and winning in the marketplace as we continue to build the Holden brand and push towards our strategic goals,” Mr Rolfs said.

“Already over the past 12 months we have announced a number of actions that clearly signal Holden’s long-term plans, including: the Holden Home Ground Advantage Program, the launch of Australia’s biggest Capped Price Servicing program and the announcement that we will launch 24 major models and 36 new powertrain combinations over the next five years.

“Geraldine’s experience across differing and diverse industries will bring fresh ideas and insights to Holden’s marketing and she will play a critical role in building a bright and successful future for our brand. We are extremely excited to welcome Geraldine on board.

“I would also like to extend our sincere thanks to Bill Mott for his service to Holden. Bill has been an integral part of Holden’s leadership team, both in his time as Managing Director of Opel Australia and as Executive Director of Marketing for Holden. Bill has led Holden’s marketing team through a challenging period and recently oversaw the introduction of our fantastic new brand campaign and Let’s Go There tagline,” Mr Rolfs said.

Ms Davys said she was excited to be taking up the role and contributing to Holden’s success.

“Holden is an iconic Australian brand, one of the most recognisable in this country. It’s extremely energising to be able to join Holden at this pivotal time and work with a passionate and talented team to build a winning future for one of Australia’s great companies,” Ms Davys said.

 




Please login with linkedin to comment

Cadbury jesus christ mobile devices

Latest News

Mastering the balance beam: Finding cut through via experiences and exposure in sport
  • Opinion

Mastering the balance beam: Finding cut through via experiences and exposure in sport

From the hallowed turf of the MCG to every local suburban club around Australia, we’re a nation famed for our fervent love of sports. Sport in Australia is also becoming the last bastion of immediate mass reach entertainment, argues Starcom’s Roger Linttzeris (pictured above). Australian’s have a greater level of access to sport than ever […]

Sunday Gravy Welcomes Ego Pharmaceuticals To The Table
  • Advertising

Sunday Gravy Welcomes Ego Pharmaceuticals To The Table

Following a competitive pitch, Ego Pharmaceuticals has moved its business to Sunday Gravy. Ego produces over 150 different products, including well-known brands such as QV Skincare, SunSense Sunscreen, Aqium Hand Sanitiser, Elucent, MOOV, and Azclear. “We were looking for a creative agency partner that was just as passionate about long-term brand building and collaboration as […]

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports
  • Partner Content

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports

The rise of algorithmic content has changed social media, shifting feeds from social-driven to entertainment-driven. Short-form video now accounts for 38 per cent of social content on Instagram, and its dominance continues to grow. Community-building and curated content from creators have come to the forefront of marketers’ strategies, and at the same time, social commerce […]

Partner Content

by B&T Magazine

B&T Magazine