Former iSelect marketing director, Geraldine Davys has been appointed to the position of executive director of marketing at GM Holden. Ms Davys will join the Holden senior leadership team and report to interim chairman and managing director, Jeff Rolfs.

Ms Davy’s left iSelect suddenly last month after just 15 months in the job.

Ms Davys succeeds Bill Mott, who will repatriate back to GM Europe with his family. Mr Mott will remain with Holden until later in 2015 to ensure a smooth and successful transition.

Ms Davys is a hugely effective marketing executive with industry experience at publicly-listed organisations operating across media, advertising, retail, property and financial services. Most recently, Ms Davys served as marketing director at iSelect, a leading online comparison service. Prior to this, Ms Davys spent nine years with Sensis (Telstra Media), most recently as group manager of brand, marketing and digital communications.

Jeff Rolfs said Ms Davys is taking responsibility for Holden’s marketing at a critical time in the brand’s evolution.

“Geraldine has the right mix of experience and credentials to help lead our great company. Geraldine joins a Holden team committed to excellence, customer satisfaction and winning in the marketplace as we continue to build the Holden brand and push towards our strategic goals,” Mr Rolfs said.

“Already over the past 12 months we have announced a number of actions that clearly signal Holden’s long-term plans, including: the Holden Home Ground Advantage Program, the launch of Australia’s biggest Capped Price Servicing program and the announcement that we will launch 24 major models and 36 new powertrain combinations over the next five years.

“Geraldine’s experience across differing and diverse industries will bring fresh ideas and insights to Holden’s marketing and she will play a critical role in building a bright and successful future for our brand. We are extremely excited to welcome Geraldine on board.

“I would also like to extend our sincere thanks to Bill Mott for his service to Holden. Bill has been an integral part of Holden’s leadership team, both in his time as Managing Director of Opel Australia and as Executive Director of Marketing for Holden. Bill has led Holden’s marketing team through a challenging period and recently oversaw the introduction of our fantastic new brand campaign and Let’s Go There tagline,” Mr Rolfs said.

Ms Davys said she was excited to be taking up the role and contributing to Holden’s success.

“Holden is an iconic Australian brand, one of the most recognisable in this country. It’s extremely energising to be able to join Holden at this pivotal time and work with a passionate and talented team to build a winning future for one of Australia’s great companies,” Ms Davys said.