Burger Satisfaction: Grill’d Customers Are The Happiest, As Macca’s Comes In Last

Burger Satisfaction: Grill’d Customers Are The Happiest, As Macca’s Comes In Last
SHARE
THIS



A new study into the satisfaction levels of Australian “quick service restaurant” customers (aka: fast food) has found Grill’d burger fans leave with the most satisfied tummies and general satisfaction overall.

The study by Roy Morgan Research found that 11.8 million Australians (aged 14-plus) ate at a quick service restaurant in the last four weeks.

Grill’d topped the satisfaction ratings with 90.7 per cent of their customers fairly satisfied or very satisfied.

Although Grill’d scored the highest satisfaction among the thirteen largest players in this market with 90.7 per cent, it was closely followed by Guzman Y Gomez with 89.3 per cent, Crust Pizza (86.6 per cent) and Subway (85.8 per cent). Despite McDonalds having the largest number of customers in an average four week period, their customer satisfaction was only 66.2 per cent.

Satisfaction ratings of Australia’s top 14 fast food restaurants

7335-c1

According to the study, over the last 12 months, the biggest improvement in satisfaction was for Pizza Hut (up 9.6 per cent points), followed by Red Rooster (up 5.8 per cent points), KFC (up 3.5 per cent points) and Crust Pizza (up 2.5 per cent points). Those showing the largest declines in satisfaction were Hog’s Breath Café (down 9.6 per cent points), Nando’s (down 6.1 per cent points) and Guzman Y Gomez (down 2.8 per cent points).

Commenting on the findings, Roy Morgan’s industry communications director, Norman Morris, said: Over the last four years, there has continued to be strong growth in the patronage of quick service restaurants, with an increase of over 1.3 million or 13 per cent. This has increased customer numbers in an average four week period for those over 14 to nearly 12 million and as a result has brought with it very tough competition.

“The use of quick service restaurants is widespread across all age groups and socio-economic segments. However, Roy Morgan has a great deal more information about the customers of each of the major brands, enabling an in-depth understanding and profiling, a necessary tool for anyone involved in strategy development in this fast growing and highly competitive industry,” he said.

Please login with linkedin to comment

McDonald's Roy Morgan

Latest News

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll
  • Marketing

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll

Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]

Digital Marketing Agency Whitehat Debuts New Website
  • Marketing

Digital Marketing Agency Whitehat Debuts New Website

Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020,  Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]

Fintech Start Up DiviPay Bolster Team With Head Of Accounting
  • Marketing

Fintech Start Up DiviPay Bolster Team With Head Of Accounting

Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]

Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]