B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Famed Director Ridley Scott Blames Gen Ys On Their “F@cking Cellphones” For $138M Movie Flop
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Famed Director Ridley Scott Blames Gen Ys On Their “F@cking Cellphones” For $138M Movie Flop
Marketing

Famed Director Ridley Scott Blames Gen Ys On Their “F@cking Cellphones” For $138M Movie Flop

Staff Writers
Published on: 23rd November 2021 at 9:44 PM
Staff Writers
Share
4 Min Read
SHARE

Acclaimed British director Ridley Scott has lashed out at Millennials “who were brought up on these fucking cellphones” for the box office failure of his new movie The Last Duel (you can check out the trailer to the film below).

The film boasts a star-studded cast including Matt Damon, Adam Driver, Ben Affleck and newcomer Jodie Comer, and is an historical drama set in medieval France that follows the story of a knight who challenges a friend to a duel after his wife claims the friend raped her.

The flick – which runs at over two-and-a-half-hours – debuted globally last month and thus far has only raked in $US30 million ($A41.5 million) in ticket sales despite costing a cool $US100 million ($A138 million) to make. In Scott’s defence, it also generally scored excellent reviews.

Speaking on comedian Marc Maron’s WTF podcast, the 83-year-old Scott (pictured above) said: “I think what it boils down to – what we’ve got today [is] the audience who were brought up on these fucking cellphones.

“The millennian, [who] do not ever want to be taught anything unless you told it on the cellphone.”

“This is a broad stroke, but I think we’re dealing with it right now with Facebook. This is a misdirection that has happened where it’s given the wrong kind of confidence to this latest generation, I think.”

Maron said he was surprised that the period action piece didn’t resonate with younger people, to which Ridley remarked: “I agree with you.”

He added: “Particularly with Matt Damon, Ben Affleck and Adam Driver and this new girl called Jodie Comer,” he said.

“That’s the call you make. That’s the call that Fox made. We all thought it was a terrific script, and we made it.

“You can’t win all the time. As far as I’m concerned, I’ve never had one regret on any movie I’ve ever made. Nothing.

“I learned very early on to be your own critic. The only thing you should really have an opinion on is what you just did. Walk away. Make sure you’re happy. And don’t look back. That’s me,” Scott said.

Luckily Scott doesn’t have to wait long to see if he has another hit. His next project House Of Gucci starring none other than Lady Gaga comes out in late November.

The director has been in feisty form of late, only last week labelling superhero films as “boring as shit with scripts that aren’t any fucking good”. And this is the man who gave us such cinematic gems as Alien, Gladiator and Blade Runner.

Review site Rotten Tomatoes also agreed with Scott on the merits of The Last Duel. The movie received an 85 per cent critic rating and an 81 per cent audience rating, which means its a darn fine piece of movie making.

The site’s critical consensus states: “The Last Duel‘s critique of systemic misogyny isn’t as effective as it might have been, but it remains a well-acted and thought-provoking drama infused with epic grandeur.”

While the audience wrap-up says: “If you don’t mind its somewhat repetitive story structure, The Last Duel is an exciting, well-acted period drama that leaves you with plenty to think about.”

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Ridley Scott
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?