Facebook Updates Advertising Products To Help Creators Monetise Content
Content creators on Facebook will have more opportunities to monetise their content, after the social media platform launched a range of new products.
The new features include the use of sticker ads in Stories to help creators earn money from all types of videos.
“Video creators can now earn money from videos as short as one minute long, with a minimally interruptive ad running at 30 seconds. For videos three minutes or longer, an ad can be shown 45 seconds in. Previously only three-minute or longer videos could monetize with in-stream ads, with an ad shown no earlier than 1 minute,” said Facebook app monetisation director Yoav Arnstein.
Arnstein added that ad stickers for Stories will be added in the coming weeks, with creators able to receive a portion of the revenue.
There are also new steps in place to increase access to video monetisation, with Facebook updating the eligibility criteria on what pages can monetise their content. Pages must now have 600,000 total minutes viewed from any combination of video uploads – on-demand, Live and previously Live – in the last 60 days and 5 or more active video uploads or previously Live videos to access Facebook’s in-stream ad for video-on-demand program.
Additionally, live streams will have more options to advertise.
“We’re excited to now make it possible for more content creators to monetize their Live videos with in-stream ads. This program previously was invite only,” said Arnstein.
“To qualify for our in-stream ads for Live program, content creators must have 60,000 Live minutes viewed in the last 60 days, in addition to meeting the video-on-demand program requirements. Watch time or uploads from cross-posted videos don’t count towards qualification for both programs.
“Content creators can check their eligibility and submit their Pages for review for both in-stream ad programs in Creator Studio. We’ll review all applications and gradually expand to ensure we are maintaining strict brand safety requirements. Advertisers can also choose to exclude their ads from being shown in live streams when setting up ad campaigns.”
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