Facebook Rejects SCA Chief’s Claims That It’s Urging Advertisers To Ditch Radio

Facebook Rejects SCA Chief’s Claims That It’s Urging Advertisers To Ditch Radio
SHARE
THIS



Social media behemoth Facebook has fired back at claims by Southern Cross Austereo’s CEO that it is using its regional events to warn SMEs off using radio as an advertising channel.

Speaking to Fairfax, Grant Blackley (pictured above) said Facebook was persuading the “goldmine” of SMEs in regional areas to “take all your money off radio” and that the social media platform is “the only thing that exists in the world” to advertise on.

“I think it’s critical the government considers the impact of what they’re saying to that group [of smaller businesses],” he said.

Blackley told Fairfax that the Australian Competition and Consumer Commission (ACCC) should be looking into this as part of its world-first inquiry into digital players such as Facebook and Google.

However, Facebook has denied including any information or advice on the usage, effectiveness or delivery of other free-to-use services or advertising channels, including radio, at its regional Boost Your Business events, which kicked off in Mackay in February.

“Since 2011, we’ve invested in training, technology and tools to help Australians connect and share safely and successfully online, whether through Boost Your Business training or online safety workshops with students, parents and educators,” A Facebook spokesperson told B&T.

“Our COO, Sheryl Sandberg, announced in November 2017 that we would increase our investment and focus specifically on building the capacity of regional Australian communities to participate and thrive in the digital economy.

“The Community Boost program aims to support all members of the local community – from youth and parents, to small businesses owners, not-for-profits and local media – by sharing tools, tips and advice to help regional Australians and local communities engage safely and successfully online.

“The workshops are suited to everyone, and equip people with skills the they need to ‘boost’ their community – whether they’re looking for in-person training about setting up a Facebook page or group, want to explore a career in technology, or simply use Facebook and want advice on how to stay safe online and engage with the local community.”

Please login with linkedin to comment

Facebook grant blackley SCA Southern Cross Austereo

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine