F1 Ace Max Verstappen Stars In Heineken’s Global Drink Drive Message

F1 Ace Max Verstappen Stars In Heineken’s Global Drink Drive Message

Two time (and about to be third) F1 world champion, Dutchman Max Verstappen, is the face of a new global Heineken campaign promoting the brand’s 0.0 alcohol-free brew via an anti-drink driving message.

Created by Publicis Italy’s in-house Heineken agency Le Pub, the spot’s called “the best driver” and sees the 25-year-old F1 ace continue in his role as an ambassador for the brand.

Set to a version of The Beatle’s “Baby You Can Drive My Car”, the minute-long spot arguably doesn’t bring anything new to the well-trodden PSA message and, could be argued, stretches Verstappen’s limited acting skills to the utter limit.

The ad will run globally across online, social and digital out-of-home for the rest of the year. Watch it below:

Commenting on the work, Bruno Bertelli, global chief executive of Le Pub, global chief creative officer at Publicis Worldwide, and chief creative officer of Publicis Groupe Italy, said: “Heineken continues to be a pivotal player when it comes to responsible consumption. In its own witty way, the brand has always been culturally aware of global issues and younger generations.”

Verstappen added: “As an F1 driver, making the right choices both on and off the track is vitally important for success. When driving, having that clarity and single-mindedness, particularly when it comes to safety, is crucial.

“The campaign was great fun to shoot and I hope everyone not only enjoys the film but takes away the important message behind it.”




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