EXCLUSIVE: Online travel company Expedia has put its $6m Australian creative advertising account out to pitch, putting incumbent BMF on notice.
Expedia today told B&T it had briefed a handful of agencies around Australia for the business, with BMF also invited to re-pitch.
Louise Crompton, marketing director at Expedia told B&T: "After 3.5 years of working with BMF we have made the decision to pitch the local Expedia creative account.
"BMF have been a trusted partner and played a key role in establishing Expedia as one of the top online travel companies in Australia and NZ.
"Whilst we are exceptionally proud of the work we have generated with BMF we felt the time was right to reassess. We are pleased that BMF will participate in the upcoming pitch.”
The news comes a week following the departure of former Expedia marketing director, Joana Baros, to Hotel Club after her contract at Expedia expired. Baros had been covering for Crompton while she was on maternity leave.
BMF won the business in 2009 and this year launched a major gamification campaign in collaboration with We Are Social and Cre8 Marketing & Entertainment.
Called ‘Tag me if you can’, the August campaign saw TV personality Nathan Jolliffe travel to 15 secret destinations around the world leaving video clues for users to guess and tag his location for a chance to win a share of $150,000.
BMF also created a portfolio of TVCs and cinema spots for the brand starring local TV game-show host, Shura Taft (below).
The travel site spent an estimated $6.2m on main media in the year to October 2012, according to Nielsen.
Expedia is the world’s largest online travel agency and provides access to over 110,000 hotels, 180 airlines, hire car brands and thousands of attractions.
Please login with linkedin to comment
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]
Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]
Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020, Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]
Award-winning house and land provider, Thrive Homes has launched a new brand campaign to encourage homebuyers worried about the complicated process of building a new home to say 'no' to stress and 'yes' to an efficient, more affordable new home without compromising quality by making 'The Clever Choice' and choosing Thrive.
Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]
Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]
Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]