Everything You Need To Know About Apple’s “Biggest Leap Forward” iPhone 8
Apple has this morning unveiled its brand new iPhone 8 alongside an additional whizz-bang model known as the X (pronounced ‘ten’ and named after the iPhone’s 10th birthday).
The new handsets were unveiled by Apple’s vice president of worldwide marketing, Phil Schiller (in photo), at the company’s Silicon Valley headquarters and, due to so many leaks beforehand, much had already been revealed in the media prior to the launch.
This morning’s announcement included news of the new iPhone 8 and 8 Plus, the premium X model, a new 4G Apple Watch and new 4K streaming on Apple TV.
Apple CEO Tim Cook has called the new models “the biggest leap forward since the original iPhone”.
Here’s all the details from this morning’s announcement:
- The iPhone 8 and iPhone 8 Plus are basically the normal yearly updates we’ve come to expect from Apple. They will be available to order from September 22nd.
- You can pre-order the iPhone X from October 23 from Apple’s website. It will hit retail stores on November 3.
- The iPhone 8 will be available in 64GB and 256GB for $1,079 and $1,229 respectively.
- The X, that comes in silver and space grey, will reportedly retail in Australia for $1,579 for the base model, while the 256GB version will cost $1,829.
- And the rumours are true – the home button is gone and the new iPhones now use face recognition to unlock the phones.
- Apple says the phone will still be able to recognise you if you wear a hat, put on glasses or grow a beard. And, the company says it’s virtually unhackable, with only a one in one million chance someone could get into your phone that’s not you.
- None of the phones have a headphone jack, just like the 7 model.
- The iPhone X has a large 5.8-inch display that takes up almost its entire front.
- The X comes with a completely redesigned screen that uses an organic light-emitting diode (OLED) display – a first for Apple. The screen takes up almost the entire front of the phone, which also has a glass back.
- Wallpapers are immersive, and colours pop thanks to the phone’s OLED screen.
- There’s an infrared camera and a flood illuminator which shines light onto an owner’s face for the phone’s Face ID facial recognition system, a proximity sensor, an ambient light sensor, a speaker, a microphone, a 7-megapixel standard camera, and an infrared dot projector, which is also used for Face ID.
- The iPhone X’s dual-camera camera system isn’t too different from that on the iPhone 8 Plus, except for its vertical orientation.
- Apple claims it is the strongest iPhone to date and is also water resistant.
Latest News
Tuesday TV Wrap: Masked Singer Reveal Falls From Monday As Pavlova Is Uncovered
The Masked Singer’s big reveal saw a slight drop off in audience from its Monday night episode, netting an average of 654,000 viewers. That’s a decrease of 49,000 from the previous night where, as you are sure to remember, the dancing pinata was revealed to be Lote Tuqiri. Last night was the reveal of a […]
Ray White Unveils New “Proudly” Campaign For Spring Selling Season
Australasia’s largest real estate agency has released its biggest brand campaign ever. The spring campaign, “Proudly Ray White”, was created to help service the more than 730 Australian offices under the leading group’s umbrella. Spearheaded by Ray White marketing manager Todd Alexander and brand manager David Williamson, the campaign was inspired by Ray White’s rich […]
Channel 7 Reporter Attacked With “Urine” While Reporting!
Channel 7 reporter, Paul Dowlsey had an energy drink thrown at him and sprayed with what he thinks was urine, while trying to cover the tradie protest over mandatory vaccines in Melbourne. Protestors, many donned in the signature tradie uniform of neon yellows and oranges, took to the streets in Melbourne yesterday. Hundreds marched through […]
Beer Brand Roasts The High Cost Of Advertising, Instead Pays Drinkers To Plaster Their Home With Its Ads
American beer brand Pabst Blue Ribbon wants to pay drinkers to plaster their homes with ads for the brew. The oddball campaign is called “In home advertising” and, despite the fun, works more as a clever piss-take of the advertising game. Apparently the idea for the ad came about when the client complained of the […]
JCDecaux Unveils Mass Digitisation Plans After Snaring Huge Sydney Trains Advertising Contract
JCDecaux has announces the successful outcome of one of the largest Out-of-Home advertising contracts in Australia, as Sydney Trains appoints the company as its main advertising partner across the concourses and platforms of train stations for a term of up to ten years. The company, still smarting from relinquishing the City of Sydney contract to […]
The Lab Expands Executive Team With Three Promotions
Leading cultural insights and strategy company The Lab today announced the promotion of three senior staff members to executive positions in its Melbourne and Sydney offices. The promotions follow strong growth for The Lab, with the addition of new clients and the launch of its innovative new artificial intelligence and machine learning division, Lab AI, […]
Like It Or Not, TikTok Has Become A Crime Solving App
In the absence of Batman and Robin, it appears Commissioner Gordon can now rely on TikTok to fight the baddies.
InMoment Appoints Eric Weight As Vice President Of Solutions Consulting For APAC
A handy batter, Eric Weight is the perfect addition for InMoment as the office cricket team prepares for a tough summer.
Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic
Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]
Nestlé Oceania Adds The Edison Agency To Strategic Design Roster
The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]
Wunderman Thompson Releases Adland’s Roadmap For The Metaverse
Much like how one can always manage to lose individual socks, the metaverse remains one of the great modern mysteries.
SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown
SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]
IPG’s Reprise Appoints New Chief Product Officer & GM, Client & Commercial
Reprise Australia CEO Maria Grivas has announced two new senior positions at the digitally-led performance marketing business that is part of Mediabrands Australia. The appointments are Grivas’ most prominent steps since taking her role in June this year. “At Reprise our mission is to help brands build and accelerate customer flow,” said Grivas. “These new […]
Tug Sydney Appointed By Global Restaurant Booking Platform Dish Cult
If Dish Cult was to be an actual cult, it would definitely have to have a croquembouche on the dessert menu.
Investigation Shows Brands Like Nike, Amazon And ASOS Are Being Advertised On COVID Conspiracy Sites
This investigation could explain why Alan Jones was spotted galavanting around Sydney in a pair of Nike Air Force 1s.
Beneath The Blockchain: Why Brands Are Getting Involved In NFTs
Still have no idea what an NFT is? Exacerbate your sense of confusion here!
Your Delivery Has Been Delayed: eCommerce Orders Tipped To Spike 30% Before Christmas
There is no greater pain than a delayed order from The Iconic. Well, other than stubbing your toe or a paper cut.
Salesforce Marketing Cloud Improves AI Capabilities
The AI on Salesforce's Marketing Cloud can do almost everything but go to the pub with your clients for a long lunch.
Oracle Launches Fusion Marketing To Help Improve CRM For Marketers And Salespeople
Oracle's new Fusion Marketing tool promises to be almost as delicious as a French-Thai fusion dish, albeit inedible.
Building Intelligence In A New Marketing Landscape
Unfortunately, binge-watching MAFS is not on this list of intelligence-building activities.
QMS’ Jemma Enright Talks The Company’s Plans For The City Of Sydney’s $300M Outdoor
Back in June 2020, QMS pulled off a major coup, snaring the City of Sydney’s outdoor assets away from rival JCDeceaux in a 10 year deal reported to be worth $300 million. COVID has made the changeover and erection of new street furniture challenging, but here B&T chats with Jemma Enright who joined the business […]
Two-Thirds Of Australian Crypto Enthusiasts Think Crypto Will Continue To Grow Against The Dollar
B&T would like to remind you that this is not financial advice and nor do we have any idea what a bitcoin actually is.
Facebook Releases Campaign For Ray-Ban Stories Smart Glasses
With a price tag of $411, B&T's editor would much prefer to continue wearing the Ray-Bans he picked up in Bali in 2008.
#EmmySoWhite Circulates On Twitter After Awards Show
#EmmySoWhite is circulating on Twitter & rest assured it's nothing to do with the sauvignon blanc served to attendees.
RuPaul Breaks Emmys Record, Becoming Most-Awarded Person Of Colour
B&T continuing to deliver our in-depth & authoritative Emmys coverage and that's despite no staffer even watching it.
Two M&C Saatchi Creatives Talk Making Art To Stay Fresh
M&C Saatchi creatives Sam Rowlands and Jason Leigh talk about their personal creative pursuits, and how it informs their advertising. Then they decided that, as they hadn’t seen each other in a long time, they’d prefer to interview each other… Sam Rowlands — art director/painter/sculptor/fashion designer (as interviewed by Jason Leigh) Sam forgot about our […]
Adam Shand Launches His Real Crime Podcast Collection Via LiSTNR
Adam Shand launches real crime podcast on LiSTNR, with interviews to include Colonel Mustard & Professor Plum.
Lego Unveils Brilliantly Fun New Campaign That’s A Celebration Of Kids’ Imagination
Lego's one of those toys that's great no matter your age. Although middle-aged men playing with it can be a bit weird.
Perkbox Australia Appoints New Country Manager
Perkbox sounds like an aid for people who suffer from motion sickness in the backseat. But as you'll read, it's not.
Michael Speakman Joins Esports Organisation ORDER As Head Of Commercial
Esports organisation ORDER has announced the appointment of Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]
