EssenceMediacom has named Matt Scotton as chief product and marketing officer in Australia and New Zealand.
Scotton has joined the EssenceMediacom’s executive committee and will lead the agency’s growth agenda and overarching product proposition nationally. Bringing together the overall product offering under Scotton is a clear decision, aimed to help realise the promise of the EssenceMediacom merger, which sees the business bring together the digital, data and technology capability of Essence, with the strategic network capability of MediaCom. Aligning this depth of capability under Scotton is a major step in realising the potential of these offerings in ANZ and key to the ambition of helping brands breakthrough in the new communications economy.
Scotton has 20 years’ industry experience spanning media, consulting and creative agency roles and a track record of developing product, famous work and growth for brands. He joins from IPG Mediabrands where he was most recently regional chief strategy officer for Initiative in APAC.
Pat Crowley, EssenceMediacom ANZ CEO, said, “EssenceMediacom is an entirely new proposition, in the Australia & New Zealand market, Matt will play a vital role in building the product, sharing our story and helping drive growth for our clients. Matt has deep media and communications knowledge, creative flare and boundless energy. He is a proven collaborator with local regional and global experience, and he shares our vision that our industry can make the world a better place.”
Scotton added: “I’m thrilled to be joining Pat and the team at EssenceMediacom. I’ve long be an admirer of both these powerhouse agencies, now being part of bringing them together, with all the amazing capability across the funnel, is a dream role as Chief Product and Marketing Officer. I’m looking forward to working with our national teams to harness our combined expertise, experience and vision to make best use of the technologies available now and the on the horizon to generate world class and future-focussed solutions for clients.”
