New research from Exponential carried out in September 2015 has looked at the behaviour of 86,528 Australian’s who have shown an interest in Star Wars.

It calculates how much more interested a Star Wars fan is in a topic than the average internet population and is expressed as a lift – or for example – 20 times more likely to.

With all the hype surrounding the new Star Wars film, Exponential took a deep dive into the actual online behaviours of Star Wars fans to find out what makes them tick.

That they are predominantly young and male with an interest in science fiction is of course no surprise, but that they are early technology adopters and futurists with a keen interest in the environment makes them an interesting fan base for brands and organisations wishing to tap into their undeniably strong passions.

This is what the typical Australian Star Wars fan looks like…