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Reading: Elevencom Launches New Campaign For Calypso Mangoes
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B&T > Advertising > Elevencom Launches New Campaign For Calypso Mangoes
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Elevencom Launches New Campaign For Calypso Mangoes

Staff Writers
Published on: 8th November 2018 at 11:05 AM
Staff Writers
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Calypso Mangoes is launching its 2018 summer season with a major new brand campaign via Elevencom Sydney.

The new commercial features a super-generous mango lover who has to wrestle with a classic moral dilemma – ‘Am I prepared to share my last Calypso?’

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Calypso is a unique mango variety which is owned by one of Australia’s leading fresh produce companies, Perfection Fresh.

The campaign reinforces the irresistible nature of the fruit and aims to stick the Calypso brand in consumers’ minds with a new irresistibly catchy soundtrack.

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The campaign launches this week across TV, video, radio, digital, print and social channels.

Credits:

Agency: Elevencom

Creative Team: Tim Arrowsmith, Daniel Crocetti, Ryan Fallowfield, Jono McCauley

Director Account Service: John McLachlan

Production Company: The Precinct

Director: Richard Vilensky

Executive Producer: Henry Motteram

Music: Triplespeak

Composer: Steve Balbi

Media: Wavemaker

Group Business Director: Tracey Fawcett

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TAGGED: calypso mangoes, elevencom, Summer
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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